- Sep 3, 2014
Oh, I have just remembered a question that I've had for quite some time now and it's been haunting me.
And we're assuming they have enough competition that others are optimizing for each individually. Which is what you need to be doing too. Your big giant post should go for the holy grail keyword that has the most competition, broadest intent, and highest volume if you want a chance to compete for it. But remember that that's going to be top-of-the-funnel too, not necessarily high quality traffic. But it makes great link and social bait.
My point is that every single post needs a main keyword that it's optimized for. The rest is "thanks for the extras" if you get traffic from them. You'll include them because it's part of optimizing for the main term. But you'll have a much better chance of ranking all of those other terms by optimizing other posts directly for them with their own sub-terms supporting them.
TL;DR - Don't try to take down every term on one post. It's not going to happen on anything with real value and competition.