- Jan 14, 2017
The order I would go for would be:Let's say you're doing outreach, and a webmaster gives you the freedom to add a link to any inner page on their site. Do you go for:
1. The most-authoritative page.
2. The most-trafficked page.
3. The most-relevant page.
4. A "middle ground" page that best combines the above factors.
If you can get a relevant page that has good links pointing to it and traffic flowing through it, that’s the ideal situation.
Otherwise, I’d be looking for a page that is hyper relevant to my page. If none exist, I’d look for a high traffic page or a page with a few good links pointing at it.