Newbie Question(s) so dumb, you're afraid to even ask!

Ryuzaki

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Thanks, a lot. The "why not" is that 80%+ of traffic came from this one article. And the article is specifically about an angle of that topic, so it can't just be the keyword removed (its part of the keyword). So it has been a struggle to part ways with it.

I am almost ready to part ways with it, though, and the plan was to protect my "main" site's brand for the future and move this one article (along with a few other no-traffic ones) to a separate site whipped up with an expired domain I didn't use yet (not too valuable). 301 from the main site, and get the new site's page to replace the rank. Just run Adsense on it (it's safe enough for it) and continue earning from this high traffic article once it's all in place.

It's hard to know if this is a reasonable measure when giving away the main chunk of traffic. What do you think?
If this article is not in alignment with your brand's future, and you're not monetizing yet anyways, then that 80% of the traffic is going to waste anyways. It's better to cut ties emotionally with it now rather than later, if that's what you're ultimately going to do anyways. With a proper 301 redirect it shouldn't be a huge issue anyways. You should retain the traffic, given enough other things are held equal on the new destination site for the article.

I'm making a lot of assumptions in my head and may be mixing you up with other newer members, but I feel like I'm recalling that you haven't made a whole lot of ground yet on this new project. Which could mean we're talking 80% of 100 visitors a month or something, you know. If it's low like that, then just get rid of it, I'd say, and keep it family friendly from here out, avoiding words associated with sex, violence, war, weapons, cuss words, and all that.
 
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If this article is not in alignment with your brand's future, and you're not monetizing yet anyways, then that 80% of the traffic is going to waste anyways. It's better to cut ties emotionally with it now rather than later, if that's what you're ultimately going to do anyways. With a proper 301 redirect it shouldn't be a huge issue anyways. You should retain the traffic, given enough other things are held equal on the new destination site for the article.

I'm making a lot of assumptions in my head and may be mixing you up with other newer members, but I feel like I'm recalling that you haven't made a whole lot of ground yet on this new project. Which could mean we're talking 80% of 100 visitors a month or something, you know. If it's low like that, then just get rid of it, I'd say, and keep it family friendly from here out, avoiding words associated with sex, violence, war, weapons, cuss words, and all that.
Thanks.

Were actually talking about 80%+ of 3k sessions per week.

So yeah whilst it isn’t aligned with the future of this site, most of the current small earnings I get come from this piece because of the traffic it gets.

I can deal with seeing my traffic on this site drop if I 301, but I just making sure I don’t stab myself in the foot by losing out on any knockdown effects.
Eg Google not getting positive singles about traffic coming to the site, so they consider it less authoritative and it could take a long while to get that traffic again etc

my thread is here if you want a reminder :wink:

appreciate the guidances
 
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Don't break apart your current articles. Just because you aren't qualified to rank for them now doesn't mean you won't be later. It sounds to me like you structured them right with the parent short tail and then a bunch of equal-intent long tails.

You could switch to posting KGR content. But it sounds like to me you're trying to make decisions way too early. 3 months isn't enough time for Google to react to a new site and not enough time for them to give you actionable data back yet. You need to keep slamming content (low competition, could be KGR if you can find ones with enough volume) at least till month 9, I'd say, preferably 12.

The core issue is going to be whether or not you built any links in this time. Links also need to age and gain trust, and you need some page rank juice flowing through your site. You need that before you'll be getting any serious, trustworthy data from Google.

But I'd be careful about getting lost in the weeds. At this stage I wouldn't be worried about how I can optimize my workflow and keyword research and all this yet (other than focusing on low competition). I'd be trying to get out of the weeds, not find a better weed.

Thanks for the feedback Ryuzaki.

Got it - keep slamming out the content and build some links.

Without wanting to get bogged down in unimportant things, I was wondering:

1. In the early life of a site (say if a site has been live for 3-4 months), how common is it to see fairly significant fluctuations in keyword rankings?

I understand that we shouldn’t place too much emphasis on keyword rankings early on.

But if a site was ranking on page one (in a few instances, in the top 3) in Google for a number of decent keywords (some that get a few hundred searches per month) and had been stable and ranking for these keywords for many weeks.

And then many of those rankings gradually decline over the space of a couple of weeks and slip off page 1, falling well back into the serps.

(The drop isn’t related to competitors improving their pages, or spammy backlinks or anything like that).

Some of the content here and there isn’t of the highest quality (spelling and grammar could be better, as could user experience).

Is there any cause for concern regarding the overall health of the site at this point?

Or is the answer - these fluctuations are normal, but in any event it’s too early to worry about this stuff and just keep publishing content for a few more months to get more actionable data from Google?

2. Typically, how long after alterations are made to a a post (eg: adding an image with alt tags, improving internal linking etc) do you see the impact in the serps, if any?

Is it as soon as Google crawls the page again, or is there a delay (eg: where the page might drop and then rise again)?

I understand the importance of not trying to make decisions too early, but I just want to make sure that things are tracking as they should be.


Many thanks (again) in advance for the advice.
 

Ryuzaki

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And then many of those rankings gradually decline over the space of a couple of weeks and slip off page 1, falling well back into the serps.
Very typical. Google often gives new pages a boost so they can gather metrics to see how they perform, before sliding them back to their rightful spot.

You should also expect to not really have stable rankings at all. Pages in the top 3 can be stable, but below that it's usually chaos. SERPWoo shows this chaos. Here's the top 60 for a random keyword from my tracking list:

MgFUz12.png


2. Typically, how long after alterations are made to a a post (eg: adding an image with alt tags, improving internal linking etc) do you see the impact in the serps, if any?
As soon as they crawl again usually, given that the changes aren't so drastic that they need to "re-calculate" the whole thing. When you go too far, you may end up waiting for an offline data refresh during a the next major algorithm update (6 months even). But typically with minor changes like you mentioned, you can get nearly immediate feedback, especially if you've submitted your sitemap in Search Console and have it updating the "last updated date" on the sitemap.
 
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Is it normal for the average time on page for a new site (4 months) to be very low? Like under 1 minute?

Articles are informational content for ads, around 30 articles 1500 to 2500 words each. The few ones that are already ranking on the first few SERPs have an Avg. Time on Page around 3 minutes.

Just curious since I saw some YouTube videos of people showing the Avg. Time on Page time on their pages to be around 3-5 minutes. Thanks.
 
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A lot of guys selling courses are moving away from paying for backlinks. I've seen people post the apposite of that here.

Do you recommend paying for backlinks? Or getting super good at building HARO backlinks?
 

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A lot of guys selling courses are moving away from paying for backlinks. I've seen people post the apposite of that here.

Do you recommend paying for backlinks? Or getting super good at building HARO backlinks?

It seems almost all people pay for backlinks today.

It seems to me like the qualifier is if you actually get value from those links or if Google quietly nerfed their value.
 

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bernard

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Making a lot of money in SEO requires a lot of links.

Making some money in SEO requires some links and good content.
 

secretagentdad

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The market for 0 replication cost goods supports more participants then the having to rank competitive keywords or talk to clients niche because it’s plausible to scale it up.

This makes demand generation level marketing worthwhile. Hence why you see so many people shilling info products even though their conversion rates suck.
Next to 0 replication cost on courses creates a powerful incentive structure that has a larger more accessible value capture. On 100$ Average value capture course I can spend darn close to 100$ on marketing once I’m up and running and still be in the green.

On a consulting project or agency services contracting hustle I’m out of business or at least very non competitive if I start spending over 10% on customer acquisition.
Cost of goods sold and capacity overhead just kills you.
 
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I bought an old domain. I was thinking of redirecting each page with backlinks to something i have or crreate a new page.
Considering Cloudflare's limited rules. Can i do the above using html redirects on S3?
 
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Not Acceptable!​

An appropriate representation of the requested resource could not be found on this server. This error was generated by Mod_Security.

Have any of you ever gotten this error when visiting a page on your website? Just got it today for one of my blog posts and don't know what it means. All I've done recently to my site is integrate it with Ezoic. I searched around and people are talking about editing the .htcaccess file for my website but I'm a little hesitant to start messing around with the backend of my website because I have no clue what these things mean and what goes where.
 
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Not Acceptable!​

An appropriate representation of the requested resource could not be found on this server. This error was generated by Mod_Security.

Have any of you ever gotten this error when visiting a page on your website? Just got it today for one of my blog posts and don't know what it means. All I've done recently to my site is integrate it with Ezoic. I searched around and people are talking about editing the .htcaccess file for my website but I'm a little hesitant to start messing around with the backend of my website because I have no clue what these things mean and what goes where.
Ended up fixing this issue. All I had to do was contact my hosting provider and get them to change some settings on their end to stop flagging my IP address as a security issue.
 

NSG

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One of my goals is to sign up for Mediavine when I hit 50,000 sessions. I've noticed there seems to be a lot of bot traffic in google analytics. I've tried using filters (not sure how effective it's been) and I'm wondering if I should really be shooting for something much higher than 50,000 sessions to account for the bots before applying?
 
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A lot of guys selling courses are moving away from paying for backlinks. I've seen people post the apposite of that here.

Do you recommend paying for backlinks? Or getting super good at building HARO backlinks?
Honestly you don't need links. BUT, that's if you tackle it in X ways. If you for example build out your site with display ads and only tackle underserved topics that literally has 0 competition - you'll be able to get a ton of #1's and snippets with literally 0 backlinks.

Content seems to be what everything boils down to nowadays, even for affiliate sites. Topical authority, internal linking and good content seems to be the #1 thing to focus on now.

Interesting case study about 0 backlinks, but content only:
https://www.oncrawl.com/technical-seo/importance-topical-authority-semantic-seo/

One of my goals is to sign up for Mediavine when I hit 50,000 sessions. I've noticed there seems to be a lot of bot traffic in google analytics. I've tried using filters (not sure how effective it's been) and I'm wondering if I should really be shooting for something much higher than 50,000 sessions to account for the bots before applying?
Just stop caring about the total numbers and focus on hitting that 50k with Organic Sessions only. The excess traffic over that is just a bonus.
 

NSG

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Just stop caring about the total numbers and focus on hitting that 50k with Organic Sessions only. The excess traffic over that is just a bonus.

How do you deal with the bots in the organic sessions then?
 

Ryuzaki

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How do you deal with the bots in the organic sessions then?
Sadly, this isn't a problem you're going to solve. You can filter out ghost hosts (hits on your analytics that never came through your site), you can filter out known spam domains, known spam keywords, etc. But what you can't do is perfectly filter out organic bot traffic and worst of all, you can't fix historical data. This is for Google Analytics, I mean.

The fortunate part is the more traffic you get, the less meaningful the bot and spam noise is, until eventually it's a fraction of a percent and doesn't really affect your data.

Unless you're running huge database sites (these are particularly vulnerable in my experience, especially with tons of addresses listed), it's not something to worry about.

Mediavine's ad exchange partners are well aware of bots. As vague and frustrating as it is, @DunderMannen has the right idea. Just exceed their threshold some. You can apply at the moment you pass the threshold and it might turn out just fine. There's no rule that says you can't apply more than once, and it's not discouraged.

What you're really looking to do is get accepted by enough ad exchanges that you'll have a respectable RPM. Mediavine doesn't do any accepting or rejecting. The exchanges do. But where Mediavine does play a role is if you only get accepted by (and I'm making these numbers up) 4 out of 12 exchanges, they'll reject you because they can't guarantee you their great PRMs, which would hurt their reputation.

Maybe you get to 7 out of 12 and they accept you and you have average RPMs. Then you double your traffic and suddenly qualify for 10 out of 12 exchanges and your RPMs go up. The game never changes. You need more and more traffic to make more and more money at exponential rates due to higher RPMs due to higher acceptance by exchanges and their own advertisers.

So more traffic is always the thing to focus on and it won't change even when you get accepted.
 
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Following the low comp low volume method, what do you generally expect for page views per month per article?

Would a low end estimate of around 200 be suitable to avoid inflating expectations?
 
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Currently building my own low comp low volume site, two months in and getting around 150 page views per week. I initially decided I'd hold off on getting Ezoic on there until at least a couple of thousands, but now it has me wondering if I shouldn't just get the ads on there already. I've heard that the Ezoic system needs a little bit of time to find the perfect ad placements, so I was wondering if I could save some time and get my RPM up already.
 

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Currently building my own low comp low volume site, two months in and getting around 150 page views per week. I initially decided I'd hold off on getting Ezoic on there until at least a couple of thousands, but now it has me wondering if I shouldn't just get the ads on there already. I've heard that the Ezoic system needs a little bit of time to find the perfect ad placements, so I was wondering if I could save some time and get my RPM up already.

Get those ads up, player.

I think Ezoic requires 10k sessions per month, unless they've relaxed their requirements again. I wouldn't sign up for any long-term commitment with them tho (for example to get a discounted rate on their premium membership), because there are greener pastures once you have 50-100k friends visiting you each month.

I was under the impression that you needed an AdSense account in order to use Ezoic, but that doesn't seem to be the case. I was going to suggest getting some AdSense up there while waiting to hit the Ezoic milestone.
 
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Get those ads up, player.

I think Ezoic requires 10k sessions per month, unless they've relaxed their requirements again. I wouldn't sign up for any long-term commitment with them tho (for example to get a discounted rate on their premium membership), because there are greener pastures once you have 50-100k friends visiting you each month.

I was under the impression that you needed an AdSense account in order to use Ezoic, but that doesn't seem to be the case. I was going to suggest getting some AdSense up there while waiting to hit the Ezoic milestone.

There's actually no 10,000 pageviews requirement anymore - anyone can join. Appreciate the advice about long-term commitments too. The goal is definitely to hit MediaVine/AdThrive eventually.
 
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I initially decided I'd hold off on getting Ezoic on there until at least a couple of thousands, but now it has me wondering if I shouldn't just get the ads on there already.
There's no point in waiting. The sooner you integrate, the sooner you can begin earning revenue that can be used to purchase some "starter" links, which will help propel your site further in the future.

I wish I would've integrated my website as soon as I got accepted to the early access program (before anyone could join) back in March- my fears about a steep decline in site speed, etc. haven't come to fruition after a week of integration.

Also, as you mentioned, Ezoic takes 45-60 days to do ad testing so your EPMV can increase to a decent level- I'm currently at around $5 to $7 after a week.
 
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Hey guys,

I am curious to note when it comes to building silos - is it best practice to find supporting articles with keywords that are within your Avalanche Search Volume?

Or would a supporting article purely be for topical relevance so it can boost the main article?

Or is it good to mix the two?

I ask this because there are some money keywords I am targeting, but I am struggling to find some supporting articles that are within my Avalanche SV and low competition.

There are some KW opportunities but the competition is fierce (KD 30-40/100 according to KW Finder, SERPs dominated by DR 40 - 90s).

Any input is much appreciated!
 
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Is it always best to hire via Upwork and effectively train/sculpt writers into the beasts you want them to be or sometimes are content farm/textbrokers simply the fastest/best way to get content clusters nailed?
 
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About aging posts and editing.

I ordered a bunch of articles that are ready to edit. A lot of them aren't optimized yet (not formatted properly for the snippet, possibly low CTR because of the intro, no images, OBL, etc.)

But, the articles are 85% there in terms of content scope, so I won't be changing them drastically or anything.

My question is, do I publish them immediately, and then play the editor? So that Google sees them and the post ages, etc.

Or do the usual, which is to edit each article with formatting, images, links, etc. All before publishing.

I really don't want my posts to sit around, not aging, but at the same time, I don't want Google to recalculate the post's rankings because of editing further down the line. Thank you.