Unethical Marketing Tips [ Continually Updated ]

CCarter

If they cease to believe in u, do u even exist?
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"I wanted to save the world. Saving the world, as it turns out, is very hard, you know?
Long hours, bad pay, and perhaps the world does not want to be saved.
Inside all of us, there are packs of wolves, some flocks of sheep roaming through our thoughts.
We want to be fair, and yet, we want to win.
We want to be righteous, but we want to get ahead.
Such is our struggle.
Uh, at some point, you decide it might just be easier to save yourself.
" - The Laundromat​

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Let's get serious, we're here for the money, and marketing is about getting customers to pull out their wallets. So just in time for the holidays, the marketer's Super Bowl, let's talk about some marketing strategies, tactics, and tips that get customers to pull out their wallets and clients to sign on the dotted line.


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1. Fear - Either fear of missing out (FOMO) or overall fear that they'll get clobbered when their competitors over take them. Fear they are gaining weight, aren't pretty. Everyone has insecurities, all business have weaknesses. Figuring the insecurities of people within the industry, niche, or topic you are targeting is the #1 way of being able to exploit that fear.

FOMO can be "limited-time offer" or "only 50 customers will be able to get this special product, after that we are closing the doors." Fear can be pressured or hit an exploit you find.

Exploit vulnerability and any negative emotions you can get hints of from buyers. This is literally how the whole diet/health industry operates out of. Enough of these games. Realistically if a person want's to lose weight tell them to fast for 24 hours to 7 days and they'll see so much weight fall off they'll be flabbergasted. It's not rocket surgery - reduce the input of calories, increase the output energy = weight loss. However no one makes money off that formula, except the water company (cause you still have to drink water daily).

So the whole industry creates a ton of bullshit guides and hoops to jump through. Magic potions, pills, or weird exercising machines.


or


Some of ya'll product creators are playing too many games LOL.

2. Discounts - This one is blatant in the SEO and online software world. With the online marketer crowd they seem to "want a discount", so any seller worth their salt knows to just make it look like there is a discount. So if you want to sell your product or service at $59, you just say it's $89, and for a limited-time there is a 33% discount.

Or you just have the "coupon" code entry available within the shopping platform so they go google it or ask you for a "coupon" and you give them one that takes $30 off. Use this knowledge to your advantage. If you see a "coupon code" for something you want hit up customer service and ask for it - fuck it.

3. Women As Sex Symbols - I like women, I like looking at women. If you have an attractive woman next to your product it implies I might get a woman like that by using your product. That's life! Get with the program kids. Sex sells and has been selling since the dawn of time.

If you don't like it, tough shit, if you want to make more money however, get a hot chick next to your product, as a spokesperson, or model, and press play on that record button.


4. Competition Comparison - Talk as much shit about your competition as possible. They are the enemy! "It's either us or them!" You don't have to do it directly you can use traffic leaking tactics to get "3rd party" individuals to start the commotion.

I see this within the Amazon reviews of products, mostly from China. Weird one-liners like "this micro-needler had blood in it, it was obviously used". I got suspicious when every product I looked into had similar complaints. God-damn competitors. But you don't even have to go that far, just create comparisons of your product or services against competitors is enough. If you've got an affiliate program give the content to your affiliates and let them rank for you and your competitor's brands in the "brand versus brand" google searches that happen.

5. Fake or "purchased" testimonials or reviews. This is wildly popular on the internet. I always see these testimonials from a "Karen from Nebraska" - really Karen... An ethical way might be to link back to the Yelp page or the place the reviewer reviewed at, but realistically that never happens.

Take it further step and put images of "reviewers" right next to the review. People love seeing people. But where do you get images without potentially running into trouble in the future? Try ThisPersonDoesNotExist.com - keep reloading the page and take screenshots. Good luck!

6. Don't target poor people. Basically target people with money. How? Find the median zip/postal code of places and only target postal codes of people that have above a certain income level. Example Miami's Fisher Island - you can't even get their by road, you need to ferry your ass across, keeps the peasants out. It's got it's own zip code, so it's the wealthiest zip code in the USA - Zip Code is 33109.

Within Facebook and Google and other paid platforms you can target specifically by zip codes, so you know anyone coming from that zip code that lands on your paid campaign is going to have money or access to money. It's not wealthier by a little either - it's by A LOT:


7. Keep Raising the Price. This one isn't really unethical, it should be common business practice. "Keep raising the price until they say no!" - GaryVee

The thing about it is, is it can backfire. For example Godaddy raised their prices 20% in 2018. You might have missed it if you have a ton of domains that auto-renew. Tricky bastards huh... However they did it again in 2019! They raised the price another 20%! I didn't realize it until I looked another auto-renew and saw a .com now costs $17.99, LOLWTF? Used to be $9.99, and these clowns sold their company and now the new company is exploiting people that haven't bailed to NameCheap.com, which still has $9.99 for .com pricing with free WHOIS protection.

I started moving all my leftover domains to NameCheap, but damn, they were slick for a while at Godaddy. They got me several times. They probably got you too! Half of ya'll are going to check your recent domain renewals right now.

8. Exaggerate Claims. If you go overboard you'll get called out and it'll hurt your brand in the long term and maybe in the short term. But if you are in for a quick buck, make false claims, exaggerate, and keep doing it without caring.

"Did we happen to mention we are in this for the money?" - The Laundromat​

9. Screw up the ability for consumers to compare. This is one retailers do, they give products in weird sizes which do not allow consumers to price compare products. Therefore they are left to compare quality, the brand, and other aspects of the product. I heard this one on the radio today, ZipLoc has a package that's only 19 plastic bags in it (ZipLoc Freezer Bags, Quart, 19 ct). This is done on purpose so you consumers can't quickly compare another brand's bags with theirs cause consumers can't do math in their heads easily.


10. Steal. Plagiarize products, services, or ideas. Just take the idea, market it better, and get the bread. That's literally how China has become a Super Power in the last two decades. You think the Chinese give a fuck about your Intellectual Property rights?

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Just a quick note - A LOT, actually almost all, of these tactics can backfire and get you into some trouble. But if you are a ninja traffic leaker you can dance around a lot of this.

Also - I didn't create this environment. I'm not in ZipLoc's marketing meetings. The USA is consumer nation, all they want to do is consume, they have been groomed since birth to consume, they have no way of not consuming. They'll go into credit card debt to consume. I didn't create this environment. But I'm not going to apologize for it either. Fuck it.


"If they are buying it you should be selling it." - CCarter​

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I'll be updating this list as I think of more angles to exploit.
 
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Another one would be creating games targeting kids and offer various power ups / shortcuts as in-app purchases so they (unknowingly) use their parents money. I don’t really know if it still works or if Google and Apple has already implemented some kind of preventative measures.
 
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Another one would be creating games targeting kids and offer various power ups / shortcuts as in-app purchases so they (unknowingly) use their parents money. I don’t really know if it still works or if Google and Apple has already implemented some kind of preventative measures.
Here's something that companies such as EA have started doing in recent years- make the "grind" so unbearable and time-consuming that consumers are essentially forced to take out their wallets.

Have you ever played a sports video game? FIFA, NHL, Madden, etc. EA has made it so you either turn playing the game into your part-time job (so you can accumulate in-game currency) OR you take out your wallet and just purchase items, bypassing the purposely manufactured grind.

It's like when you watch a YouTube video showing you "how to make money online without a website" and the video creator is constantly saying how "having a website is better overall and my affiliate link for hosting is in the description, but you can use a free Wix website and have a garbage website if you want..." during the entire video.
 

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Once I get my cold email system set up & have a solid team of prospectors, I'm going to make a fake LinkedIn profile of a young white woman and use that to build out my network. Can set up automatic sharing of articles & posts from my service to "her" network and grow that way. I imagine most companies will be more willing to pull out their wallet for a nice young woman than a scary black man hahahah
 

CCarter

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New. Gamification - Turning things into a video game like experience. Uber is doing that with perks where when you ride more you save more. Same with credit card points, or even GrubHub where when you order more you get points and are encouraged to keep ordering more. A great book about this is Hooked
 

CCarter

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New. Holidays / Religious Events. Turning holidays, religious moments, or tragedies into opportunities to sell products. Example a tragedy where a young driver kills themselves after driving recklessly, selling candles, teddy bears to family and friends for vigils. Any opportunity for people to get together a marketer can make money at some level. Is it strange that I see the world as just cash registers?

Holidays and religious events are great for this too. Use the holiday as an excuse has been a staple for vacation destination points, restaurants, and shopping malls, and almost every eCommerce store and retailer in existence. We're going into the Holidays folks, if you can't make money as a marketer during the next 90 days, you suck and need a new career. The shoppers are literally lining up to give money to ANYONE who pitches them something remotely decent.

"In the end there are no real needs except the wants we marketers get consumers to desire" - CCarter​

Like do you really need 10 more inches on your TV? Probably not...
 
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Turning holidays, religious moments, or tragedies into opportunities to sell products.
Selling flags, patriotic trinkets, and shirts after 9/11 comes to mind. A lot of money was made by those who jumped on the opportunity. America...
 

CCarter

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New. Using Deep pyschology of social issues. This one is more than "color pyschology" we are talking about the deep state of people's identity. First take a look at this video:


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Now here is a situation where if you understand the root cause and you are a marketer you realize a couple of things. A lot of "unemployed" people aren't really unemployed but UNDER-employed or still have access to money at some point. So you can still sell shit to them.

What do people like do to when their own reality is shitty? Escape the reality - escape to the movie theater for 2-3 hours, escape by watching TV - hence binge watching Game of Thrones AGAIN, or escape to play video games. Since we are average marketers with average resources we probably aren't going to make a movie or TV series anytime soon, but video games - well the barrier to entry had been reduced.

But forget making a video game, you can sell accessories or be an affiliate because all those unemployed people still do SOMETHING to occupy their time.

Looking at social trends you see a growing population of video gamers that are over 25 and 30 years old. Again remember these people have to occupy their time with something, so boom, if you can target unemployed men over the age of 30 - you're in the money.
 
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Simply brilliant, as always.

Unemployed over 40 suffers a mix of desperation and self-defeat (and depression) that provides the perfect mental state to sell them almost everything employ-related. I mean, something that looks employ-related that in fact will be something to scape from their shitty reality, something that will give them the illusion of being doing something to change their lives, to get a job, to earn money...

Sell them some hope in easy-success disguise and they will buy it like hot bread.

Let me explain it.

Desperation prevents you from thinking clearly, so they won't think if what you are selling can help them or not. They simply will believe it. Their self-talk is about how defeat they are and sometimes they repeat to themselves some positive-talking only for surviving purpose. But most of their self-talk is negative.

They need to fix their lives, but they don't know how. Or, when they know how-to, they don't think they are capable of. Remember: desperation and self-defeat.

They need to shut up their inner voice. They need to recover the illusion of control their lives. It's a survival mechanism.

Don't think about selling them some cheap stuff. Desperation is powerful. They will do whatever it takes to stop feeling it. Even ask for a loan that they can't payback. Expensive stuff is the key. And logical fallacies your best ally. Your selling speech must be full of them.

The biggest promise. Make them think big. Tons of money. Expensive clothes. Golden watches. A luxury car. Holidays in paradise. A house in an exclusive neighborhood. Forget minor stuff as pay debts.

Repetition. If I can, you can. Repeat them this mantra until they believe it blindly.

Identification. Tell them you were in the same situation (or worse) than them. You were unemployed and hopeless too, but now you are happy and successful. So you are the best (and the only one) to help them.

Drama. Eviction and children are what work best. Choose one of them. You almost lost your home. Your children were sad because you couldn't buy them presents at Christmas. (The best one I have read was one about a marketer that had his epiphany moment when he went to the doctor for some vaccines for his children and he had no money to buy them... in a country with free healthcare were vaccines are FREE. Glorious.)

Easy peasy. Low barriers. I mean low intellectual barriers to enter (money isn't a problem because loans exist). It's so easy that a monkey could do it. (Remember: If I can you can).

Almost effortless. Their self-esteem is so low that they won't believe they can put a big effort.

Fast results. It will be an event, not a process. They must believe they will go from rags to riches in a hurry.

Examples. Show them how many people changed their lives following your advice. Don't dwell on the details.

Make them busy. They must think they are doing something profitable (more profitable than just filling your pockets). Most people confuse being busy with achieving results.

YOU GOT IT.

Don't worry.

Most of them won't follow your instructions but will be happy being busy for a while.

And the ones that follow them and won't get results will be a blessing to you.

And do you know why? Because if they haven't got it is their fault responsability. Because they didn't follow your instructions to the t.

You can sell them a coaching session.

You can become their mentor.

Happy selling!

Take care of yourself. Nobody will.
 
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CCarter

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New. Enhanced Visuals. I almost forgot about these videos - great visuals:


Model: Juliana A. Morgan (http://julianaamorgan.com/reel)

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Model: Ellen Canton (https://www.lacasting.com/ellencanton)

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What's clever about this is if you look up each model, they don't look like their appearance within the videos. Some Tomfoolery going on in the editing and wardrobe departments... :wink: