Quick Reddit question for builders

[Jimail]

If a brand or product has negative Reddit threads ranking on Google… what actually helps fix that? Ignoring it doesn’t seem to work and jumping in defensively can make things worse.
Curious what you’ve seen work:

• Is it better to respond directly in the thread, or leave it alone?
• Does building positive Reddit activity elsewhere help SEO over time?
• Can reputation really be “repaired” on Reddit, or is it more about damage control?
• Any real examples where a bad Reddit thread stopped ranking?

Trying to understand what actually improves search results long term — not quick fixes.
Would love to hear real experiences.

 

[Ryuzaki]

Back in the day people spent tons of energy, time, and money contacting sites with negative reviews or opinions and trying to pay them to take the article or thread down.

Eventually a handful of us wised up and realized that you're better off getting a positive review or thread posted and then outrank the original. Because for most sites, only one thread or article will appear in the search results at a time. So your goal is not to get the bad one taken down, but to overtake it's slot in the SERPs.

That's easier said than done with Reddit when Google will now show a slew of Reddit posts in the "discussion" panel in the search results. But the concept is still applicable. Every slot lower a negative thread ranks, the drastically less click-through-rating and traffic it will receive. So you need new threads created, you need engagement in them in the form of comments to fluff them out, and then maybe build some links to them.

And you end up pushing the negative thread down in the search rankings so, while it still may exist, it gets a fraction of the traffic the good threads do, and the positive sentiment vastly outweighs the negative.

 

[GNews]

I specialize in reddit and stilll keep up with it but not so focused on it anymore.

I understand how reddit works to a T. I understand how it's manipulated for Influence, reputation, and marketing. I know many people who still do it today.

You can Get the post taken down. There's people who can 'snipe' accounts and get all their content banned -- fairly easy if the account is active

If the account is dead that made the post, then you are probably better off getting someone to do a reputation repair job as said above by @Ryuzaki . Get positive work done the move that down out of view.