Just Sold My Portfolio for 7 Figures USD, AMA.

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2. I dont. I use a combination of both. Some articles with high search volumes will get long and elaborate articles that will naturally hoover up smaller terms. Some articles are purely sniping low comp low traffic terms to start the ball rolling with G.
Hey thanks for doing this and congratulations on the sale! Regarding the bolded part, since you've explained in past posts that every article must pay rent on the site, how much effort do you put into the "sniping articles" for the low traffic terms? I don't suppose you do 2000 words on these?
 
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Hey thanks for doing this and congratulations on the sale! Regarding the bolded part, since you've explained in past posts that every article must pay rent on the site, how much effort do you put into the "sniping articles" for the low traffic terms? I don't suppose you do 2000 words on these?

Thank you.

I will normally start with a 1200-1500 word article and then if it shows promise (landing 4-20) then I will circle back and add more.

In my latest site a lot of the KGR terms are landing 1-5 already so I am happy to leave these articles as they are.
 
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Thank you for sharing so much and congrats on the exit.

Q: When you merge articles during the pruning stage, do you follow any particular process or is it a manual assessment based on the posts to be merged? Presumably, it isn't just a simple paste of one below the other.

1. Do you rewrite parts to improve the flow
2. New title or just use the more relevant one
3. How do you do 301s - plugin / htaccess
4. Anything else ...