Google Algorithm Updates - 2020 Ongoing Discussion

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This massive update looks more like a Google HTML update since the volatility is way too high. This is Google changing the html and throwing rank trackers off.

Similar to how a wordpress blog can update to a different theme with different css and html code underneath yet the content stays the same, that is what we are seeing. The organic position results aren’t moving it’s the rank trackers that use certain css names and classes to identify the positions that are screwing up cause of the new “HTML theme”. This thing happens about 2-3 times a year.

Most rank trackers can hide this by the fact they don’t display ALL the results. For example Ahrefs will update your ranking position once a week, if an error like this occurs they can hide it for 1-2 weeks without anyone knowing. Full SERP daily tracking can’t, so it seems more sensitive since we measure volatility. It’s going to be a rough week, but things will “magically” return to normal once the rank trackers have the new html code mapped.
I'm sure as shit glad you cleared that up. AHRefs is showing all KWs dropping out of search right now.
 
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Seeing a lot of changes in the last couple of days. From what I can see, the latest updates seem to favour older sites.

I see newer sites getting kicked down a few spots in a bunch of different niches. Two of my sites that are old, but got hit by "medic update", are not on the first page.
 

CCarter

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Ryuzaki

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^^^ Could be an EMD?
I took a goosy gander. He said it's akin to WeightLossBoss.com. Google could be re-weighting EMD and partial matches and this is just a giant bounce in the mean time. It's happened before.
 
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Conversions have been absolutely awful this past week in most of my niches. Thankfully I have 4 years of historical Amazon Affiliate data to see this is always the case for mid-February (September is also ass for any new person reading).

So if anyone is panicking about lower conversions on Amazon because of the last update, the update probably isn't the reason for lower conversions.

It's so weird how that works. Traffic is exactly the same as last week. Rankings have remained constant. All affiliate links for top 25 traffic'd pages are working. Yet conversions drop by 50%~ (10% to 5%). Every single year!

Thankfully people are going to be getting their tax returns soon!
 

bernard

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@JamaicanMoose Yes, I figure mid-February is always weak. People spent their money in January on sale and now a lot of people are also on winter holiday, at least here in Europe.
 
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My traffic has been down since the start of the week, but my rank trackers are all reporting no changes, so I have been investigating what else might have been going on (I thought actual searches for my KWs may have decreased for whatever reason).

Anyway, just saw this post and wondered if anyone here as some insight?