Where do you see the future?

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With the event of speech recognition.. Alexa for one instance

How do you all see where marketing is heading?

I have always loved SEO and still don't have a product so never transitioned to paid ad's

Do you see SEO, Paid Ad's or even YouTube diminishing or a transition we can't even guess yet?

Rob
 
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Relying solely on organic SEO is becoming more and more difficult for anything moderately competitive. Paid advertising, diversifying, and direct marketing is the current/future
 
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I totally agree, would love to move to paid ad's but without a product I am still banging my head against a wall.. plus due to family problems over the year's, dont have much money to practise.

So looking at views on where the world is going

Thanks for your reply JM very much :smile:
 
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Organic marketing on social media will be dead, so paid advertising will be the only real reason to be on social media (for business purposes, of course). Also, I don't think any new social media platforms will really pop up that will be of any use to people not wanting to create content for the 13-24 year old crowd. Tik Tok is big, but unless you want to be an "influencer" it's kind of useless. Same thing goes for Byte (Vine 2).

Websites/blogs will never die, but as was mentioned previously, larger niches will continue to become more competitive in regards to organic SEO.

YouTube holds a solid monopoly of the online video space and will continue to do so, but the more time goes on, the longer it will take to break-through and see significant growth on YouTube (as a creator). Back in 2013, if you daily uploaded and followed best practices for 6 months you'd see good growth. Nowadays, nothing is guaranteed. You could have the best YouTube channel in the world and it could still take 1+ years for you to break the 1000 subscriber mark (if you don't do off-site promotion via social media, forums, etc). I think paid advertising on YouTube is getting better though, and it's definitely something that business-type brands should learn more about.
 
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Thanks Daniel, totally confirmed my thoughts and concerns due to my age of 44, certainly not a influencer for the younger generation. The only real interests I have are weight training and trading, so not much scope to build a business it feels like or at least, something that would be promotable. Especially with the scope of becoming more competitive, not that I don’t like a challenge.

Interesting times to come for everyone
 

CCarter

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Websites/blogs will never die
This isn't my time usage, it's a friend's who I asked randomly to send this screenshot for a blogpost (https://www.serpwoo.com/blog/experts/evolution/#BuSo) I wrote:


That's the last 7 days of data usage. The internet will continue to grow, but Websites' traffic numbers aren't growing or keeping up with the Pace. Safari/Firefox/Chrome or whatever you use on your mobile is now simply an App - by comparison a under-whelmingly used App.

You don't need to take my word for it, ask some of your friends and family members if you can see their usage stats. I can bet that you aren't going to find a single "normal" person who has a web browser in the Top 5 of usage.

TV died too:


So now everyone is walking around with Mobile devices that take up more time than TV and when they are on those devices they aren't visiting "websites".

You have to go where people's attention is if you want to reach your target audience.

Regarding YouTube - I don't think people comprehend how cheap it is. You can do Pre-Roll Ads (Ads before a video), which if a consumer skips it or doesn't watch 30 seconds you PAY NOTHING! You only pay if they click through to your website OR watch 30 seconds or more of your AD!

The branding potential is endless! I talk more about it here: YouTube Pre-Roll strategy
 
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@CCarter what is the age and gender of your friend? I'd guess female between 20-28.

Although I agree with you, I'm still not convinced. Your example doesn't say much. Do you have any real statistics that browsers are going down and being replaced by social media?

If I checked my close ones phones, Instagram would be on top but I'm certain a web browser would be top 3. I don't even have to check, as I can see them browsing constantly.

According to this site https://seotribunal.com/blog/google-stats-and-facts/
- Google receives over 63,000 searches per second on any given day.
- An average person conducts 3–4 searches every single day.
- 1.2 trillion searches in 2016.

I'd say Google isn't going anywhere anytime soon. There are still loads of people who prefer not to watch videos, or who are in situation where they can't look at videos. I still see my friends and family use Google and websites on their phones on a daily.

It's also a lot about what type of people you surround yourself with.

Scratch the end in my post: "It's also a lot about what type of people you surround yourself with. "

As that is irrelevant. The customers we are marketing to aren't our friends and close ones. :cool:
 

CCarter

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If I checked my close ones phones, Instagram would be on top but I'm certain a web browser would be top 3. I don't even have to check, as I can see them browsing constantly
But you didn’t check, you are assuming cause you have a bias towards Google and SEO. Actually check first.

An average person conducts 3–4 searches every single day.
They aren’t spending 6-8 hours doing those 3-4 searches though. Even if they spend 10 mins on each, they are on their mobile devices outside of Google for the other 90% of the time.

I never said Google or websites were going anywhere. I said the growth of the internet continues but websites aren’t responsible for that growth. They aren’t keeping up with the pace. So what is responsible for that internet traffic growth? Mobile App traffic.

The internet is a lot more than websites. Yet most marketings don’t bother expanding into the potential.

It is similar to the business owners that advertised in the phonebook/yellow pages. They said “the internet is a fade, people will always look up business in the yellow pages...”

Or even newspapers. Yeah probably if you run across some old person they might still purchase a newspaper or open a phonebook, but the vast majority of society has moved away from that.

Put that into context now of where the Safari App is, it’s even worse for my own stats, it’s not even in the top 10. You can stick with Google and websites, but if you never bother making the leap to mobile Apps and explore the other eco-systems you will be missing out, since there is 1000% chance your competitors are there and taking advantage.

If you only consider Mobile Apps as social media you aren’t understand.

Look at the phone usage and what people spend their time on. Did you ever think there would come a time people would spend more time on their phones versus watching TV?

There are thousands of TV executive that are using your same logic, throwing out numbers in order to put their head in the sand on what consumers are doing.

TV executives are saying the EXACT same thing you are, “Lots of people still watch TV!” Correct, but more and more people are getting their entertainment from mobile devices to the point TV time is declining.

And they aren’t on “websites browsing the web”, but rather logging into digital ecosystems that cater to their needs, Mobile videos games is a huge and growing time sink, yet there are some people that refuse to even consider “mobile games” aS real “video games” - WTF.

When people refuse the movement or technology of the future it called “old man syndrome”. You have to stay young and keep exploring the new horizons. If you want to refuse the fact that your competitors are generating traffic, sales, and brand awareness through platforms that are outside “websites” - fine. But they are YOUR competitors.

The audience under 40 years is literally learns about new products and services from IG at the moment cause that’s the go-to. Tiktok is coming up and if you refuse to go on there, again “old man syndrome”. There are people that though MySpace will be around forever - when was the last time you logged into your MySpace account?

The whole point is the future is always changing.

Keep up or die, the choice is yours.
 
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But you didn’t check, you are assuming cause you have a bias towards Google and SEO. Actually check first.



They aren’t spending 6-8 hours doing those 3-4 searches though. Even if they spend 10 mins on each, they are on their mobile devices outside of Google for the other 90% of the time.

I never said Google or websites were going anywhere. I said the growth of the internet continues but websites aren’t responsible for that growth. They aren’t keeping up with the pace. So what is responsible for that internet traffic growth? Mobile App traffic.

The internet is a lot more than websites. Yet most marketings don’t bother expanding into the potential.

It is similar to the business owners that advertised in the phonebook/yellow pages. They said “the internet is a fade, people will always look up business in the yellow pages...”

Or even newspapers. Yeah probably if you run across some old person they might still purchase a newspaper or open a phonebook, but the vast majority of society has moved away from that.

Put that into context now of where the Safari App is, it’s even worse for my own stats, it’s not even in the top 10. You can stick with Google and websites, but if you never bother making the leap to mobile Apps and explore the other eco-systems you will be missing out, since there is 1000% chance your competitors are there and taking advantage.

If you only consider Mobile Apps as social media you aren’t understand.

Look at the phone usage and what people spend their time on. Did you ever think there would come a time people would spend more time on their phones versus watching TV?

There are thousands of TV executive that are using your same logic, throwing out numbers in order to put their head in the sand on what consumers are doing.

TV executives are saying the EXACT same thing you are, “Lots of people still watch TV!” Correct, but more and more people are getting their entertainment from mobile devices to the point TV time is declining.

And they aren’t on “websites browsing the web”, but rather logging into digital ecosystems that cater to their needs, Mobile videos games is a huge and growing time sink, yet there are some people that refuse to even consider “mobile games” aS real “video games” - WTF.

When people refuse the movement or technology of the future it called “old man syndrome”. You have to stay young and keep exploring the new horizons. If you want to refuse the fact that your competitors are generating traffic, sales, and brand awareness through platforms that are outside “websites” - fine. But they are YOUR competitors.

The audience under 40 years is literally learns about new products and services from IG at the moment cause that’s the go-to. Tiktok is coming up and if you refuse to go on there, again “old man syndrome”. There are people that though MySpace will be around forever - when was the last time you logged into your MySpace account?

The whole point is the future is always changing.

Keep up or die, the choice is yours.
Your whole wall of text is just a strawman.

Your argument seem to be based around some 20 year old female friend who use Instagram more than the Safari app.

I don't know who your whole post is about. You are talking as if you are a guru and the rest of us are competely lost with no idea of what's going on.

Social media is huge. I see loads of companies, affiliates and other people using it to market their things. People all over the IM and SEO community is talking about social media. You make it sound like people have no idea how powerful it is.

I really can't understand why you are so emotionally invested in this.

But you didn’t check, you are assuming cause you have a bias towards Google and SEO. Actually check first.
I don't have to check, as I can see in real life what people are doing on their phones. I can literally see that people are surfing around on websites and using Google on a regular basis.

Showing a screenshot of some random girls phone doesn't prove anything at all.. And I think I've seen you post that same picture in other threads as well.

Some people are always going to be slow at adapting, it's always gonna be like that. Some people focus on SEO, some people focus on social media. Some people miss out on SEO, some miss out on social media. You are trying to make it sound as if you are sharing a gold mine lol.

I am not biased. You seem to be very caught up in your illusion though, mixed up with a large dose of narcissism.

And since you are obcessed with the fact that your friend is using Instagram more than Safari, check this thread out: https://forums.imore.com/iphone/407290-addiction-screen-time-weekly-report.html

People are posting their application usage. It's from 2018, but that's not long ago. Most people use Safari or Chrome in top 3-5.
 

BCN

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It depends on what you consider the future.

In 1-2 years I'll probably do something very similar to now, in 5 years still some variation, but need to step up my game. In 10 years I don't know. I don't know that I'd be doing Facebook ads 10 years ago (I was an engineer at oil drilling rigs), but here we are.

You can break it down further. Sure, I've done internet marketing stuff for probably 10 years now.

But:
- Did SEO for a few years
- Did client work and consulting
- We did carrier billing a lot a few years back
- Sweepstakes and lead gen
- Custom dev work for internet marketing
- Native ads
- Facebook ads

And they've all come and gone and come back again a few times over this period.

In 10 years I can still do dev work, go back to uni and take a MSc in some other stuff and get a real job or anything else. I don't plan too far ahead, just making sure I make enough money at any given time to have choices and leave options open.
 

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SEO isn't about getting attention, it's about getting customers who want to buy - now.
 

CCarter

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I am not biased. You seem to be very caught up in your illusion though, mixed up with a large dose of narcissism.
You should consider the people posting their screenshots are not average consumers, but techie nerds.

The thread is ask what the future is and you believe “Google and SEO” are? Really? Okay.

Sounds like you haven’t been paying attention to consumer usage.

You said Google isn’t going anywhere - hmm, people thought the same of Microsoft, Walmart, and IBM. But Microsoft is struggling to stay relevant. Amazon clobbered Walmart like Walmart clobbered mom and pop businesses. And IBM got clobbered by Microsoft.

Apple is a company no one though would be taken out, Jobs died now things seem to be on a decline.

Nothing last forever, Google’s time will come.

There is a quote “Don’t sell the unsellable”. Keep doing what you’ve always done, SEO.

If you don’t want to focus on the future of the internet that’s more than fine. There are still people reading newspapers too, probably for the next several years too.
 
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You said Google isn’t going anywhere - hmm, people thought the same of Microsoft, Walmart, and IBM.
Reminded me of when Yahoo had the chance to buy Google TWICE. We all know where that ended up.

Nothing last forever, Google’s time will come.
I don't have a source but I once read that every company that is publicly traded, only 5 of them have been doing it for 100+ years. 3 or 4 of them deal with finance.

It's a dog eat dog world
 
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EyesExist

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I told a friend this long ago , like 2010.

Websites are dying. Apps are taking over. Applications are CLEARLY dominating how we use the web.

However, I have changed my theory on this change.

Influencers are and have become more important than ever. This won't be changing anytime soon. We're living in a 'microview' age where people want everything down to a microscopic view. Why? People are consuming way more internet. To keep up with demand, the content has to be so plentiful that it can't be researched. It has to be TODAY. It has to be NOW.

Websites probably won't be how we use them now. In the future, I see the important content blogs being those of influencers. If there's not a recognizable face behind the brand, most won't want it. I think major networks already get it.............. TMZ., MTO, & WSHH were 3 of the first to get it (maybe on accident). Sies like ESPN and NBC are already pushng it.... but still, youth are connecitng more with people who are on the same frequency as themselves. Unless they start caging the internet, can't see this growing trend changing.

I think your best bet to make money righ tnow is simply investing in people and learning an angle to arbitrage the streams or views.... Sell product.... monetize the audience. Managing talent right now is more profitable than I can remember.

I used to know a network owner.. forget his name... from Portland Oregon... back when I was YouTubing. He sold his network and I sort of fell out of contact but know his cash out was huge.

https://mediakix.com/blog/top-youtube-mcns-where-have-they-gone/

These networks are worth billions last i knew.... small scale managers are making bank too and i feel with Instagram and Snapcat, the types of managers has well diversified.

I see many influencers not even caring about their .com 's now which I feel is dumb .. iE: IndiaWestbrooks.com and CrystalWestbrooks.com , it's insane to me they are not spending $200-$300 to just buy and own their .com . They can launch a product and make 10x more.


But all in all. Yeah, find an angle to partner with a personality on a website or product...................... the future. IF you don't want to be the 'personality' yoruself
 
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You should consider the people posting their screenshots are not average consumers, but techie nerds.

The thread is ask what the future is and you believe “Google and SEO” are? Really? Okay.

Sounds like you haven’t been paying attention to consumer usage.

You said Google isn’t going anywhere - hmm, people thought the same of Microsoft, Walmart, and IBM. But Microsoft is struggling to stay relevant. Amazon clobbered Walmart like Walmart clobbered mom and pop businesses. And IBM got clobbered by Microsoft.

Apple is a company no one though would be taken out, Jobs died now things seem to be on a decline.

Nothing last forever, Google’s time will come.

There is a quote “Don’t sell the unsellable”. Keep doing what you’ve always done, SEO.

If you don’t want to focus on the future of the internet that’s more than fine. There are still people reading newspapers too, probably for the next several years too.
Haha ok, so you are going to take things out of context and ignore all the things I've said.

You are still talking as if you know who I am and what I do. You know nothing about me, what I do, have done or plan to do. You don't even know what my view is on this topic. In your self-absorbed worldview you have given me opinions that are completely made up.

Like I said, all you have is strawmen.

What is safe to say, though, is that you are a full-on narcissist. You are full of yourself. You are also not genuin, in fact, I would call you a liar. You take things out of context and make them sound different to how they were written.

I have seen your narcissistic behaviour previously, but I'm actually quite surprised to see it in this thread.

Just because you failed at SEO and can't handle the competition, it doesn't mean that it's dead or have no future.
 

CCarter

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What? $MSFT has been one of the best performers over the last 5 years.
But it is still struggling to stay relevant. In the past you saw MS as a leader in technology and companies would go out of their way to avoid them as direct competitors for their software. However that is no longer the case since the way we use computers is no longer dominated by the operating system.

Look at their mobile game, they don’t have a prayer in the world of competing against Google or Apple.

Hell IBM is still making billions, but do you consider them a “leader” or at the apex of their game? Probably not.
 
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But it is still struggling to stay relevant. In the past you saw MS as a leader in technology and companies would go out of their way to avoid them as direct competitors for their software. However that is no longer the case since the way we use computers is no longer dominated by the operating system.

Look at their mobile game, they don’t have a prayer in the world of competing against Google or Apple.

Hell IBM is still making billions, but do you consider them a “leader” or at the apex of their game? Probably not.
The world's largest publicly traded company is still struggling to stay relevant? Come on... They're #1-2 in nearly every category that they do business in. They shit the bed with mobile (and that damn Nokia transaction...), but are crushing it in every other aspect of their business.

W/r/t IBM - no, and their market cap / lack of growth reflects that. Hopefully with Rometty gone they'll do better.
 

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But it is still struggling to stay relevant. In the past you saw MS as a leader in technology and companies would go out of their way to avoid them as direct competitors for their software. However that is no longer the case since the way we use computers is no longer dominated by the operating system.

Look at their mobile game, they don’t have a prayer in the world of competing against Google or Apple.

Hell IBM is still making billions, but do you consider them a “leader” or at the apex of their game? Probably not.
Both IBM and Microsoft do a lot of enterprise stuff now, but I see them less relevant for "most people" (consumers), for OS and phones, or search for that matter.

But for sure their tech, Azure and the IBM cloud stuff for AI etc. are pretty cutting edge.
 

CCarter

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The world's largest publicly traded company is still struggling to stay relevant? Come on... They're #1-2 in nearly every category that they do business in.
They are losing on the consumer side, that’s the problems. They used to dominate the consumer markets, operating system, software like excel and word, even the browser market with Internet Explorer. In fact their early Windows phones had a good share of the market. Now none of that.

But they are making money on the business side (b2b).

Both IBM and Microsoft do a lot of enterprise stuff now, but I see them less relevant for "most people" (consumers), for OS and phones, or search for that matter.

But for sure their tech, Azure and the IBM cloud stuff for AI etc. are pretty cutting edge.
And this is what it comes down to, we are talking about the “future”. If it’s not about the consumers future, as marketers, I just don’t see IBM or Microsoft as leaders for the future. Even Apple is starting to slip, they’ll be working off of fumes for decades from now but even their iphone sales are slumping cause there is no innovation.

So future wise I don’t consider Microsoft, IBM, Apple and not even Google dominating the consumer side.

As marketers we need to follow the consumer and get their attention where they are at. And it ain’t on websites, just look at consumers’ usage of mobile versus desktop, and then what they do when they are on their mobile devices
 
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The Ad Hominem Argument (also, “Personal attack,” “Poisoning the well”): The fallacy of attempting to refute an argument by attacking the opposition’s intelligence, morals, education, professional qualifications, personal character or reputation, using a corrupted negative argument from ethos. E.g., “That so-called judge;” or “He’s so evil that you can’t believe anything he says.”
 
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This is what struggling to stay relevant and a decline looks like? LOL. I don't think so. It's called firing on all cylinders, dominating your competition and market share, monetizing your audience, understanding where to focus and where the opportunity is of future growth. Clearly MSFT and AAPL are innovating products and services. If they weren't, customers wouldn't be opening their wallets and making them two of the most valuable companies on the planet and trillion dollar businesses. Both of them have been around longer than most of you have been alive.

 

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This is what struggling to stay relevant and a decline looks like? LOL. I don't think so.
This is starting to get silly. People are arguing just to argue.

Apple's #1 physical product which responsible for the majority of their sales is the iPhone. Sales for the newest iPhone have been flat for 3 years straight. The reason: people aren't buying new iPhone every year cause the novelty has worn off. Now they buy them every 2-4 years. Hence why I said Apple's showing signs of weakness.

There are a ton of sources on this but here are some for the lazy:

https://variety.com/2018/digital/news/apple-q4-2018-earnings-1203017590/

https://www.electronicsweekly.com/news/business/q4-smartphone-sales-flat-iphone-sales-11-8-2019-02/

https://www.vox.com/2019/1/29/18202413/apple-iphone-earnings-aapl-q1-2019-sales-revenue

https://www.cnbc.com/2018/11/02/the-iphone-has-peaked.html

If a company's #1 consumer product is flat-lining how do you see them being a "future leader"?

--

Microsoft: this one is easy, when was the last time you optimized for Bing? I can bet there is a 99% chance of that being never.

--

As marketers you should be able to spot trends on what consumers do and think. That's how you win in marketing, by seeing the curve coming up ahead.

An example is mobile - Google has been screaming for years that SEOs need to get their site mobile friendly and fast, and the latest updates show that the websites taking a beating have slow page speed on mobile or have a weak mobile presence - yet people are confused. HOW?

Google has gone out of their way to create mobile tools to help SEOs get websites up-to speed with mobile yet there are people on this forum that literally think "mobile doesn't matter". Then each update their sites take a nosedive and are confused. HOW?

Spotting trends is easy, watch what the consumers do and than you can bet on the future. Mobile was coming for a long time. People shouldn't be baffled their non-mobile friendly sites are tanking in the SERPs.

All these topics congregate at the consumer behavior level.

No consumer cares about Microsoft or their operation - they've got their hooks in business and will make billions for years. But are they innovating enough to be a part of the trend of the future? No.

Apple is slipping, however their In-App purchases revenue is going to keep climbing and they'll continue to make billions. But are they innovating enough? Not likely, they seem to be trending downwards for a long time. The fact consumers are consuming less and less of their #1 physical product is a trend you should understand.

This isn't rocket surgery guys - If as marketers we can't see trends we'll be clobbered.
 
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This is starting to get silly. People are arguing just to argue.

Apple's #1 physical product which responsible for the majority of their sales is the iPhone. Sales for the newest iPhone have been flat for 3 years straight. The reason: people aren't buying new iPhone every year cause the novelty has worn off. Now they buy them every 2-4 years. Hence why I said Apple's showing signs of weakness.

There are a ton of sources on this but here are some for the lazy:

https://variety.com/2018/digital/news/apple-q4-2018-earnings-1203017590/

https://www.electronicsweekly.com/news/business/q4-smartphone-sales-flat-iphone-sales-11-8-2019-02/

https://www.vox.com/2019/1/29/18202413/apple-iphone-earnings-aapl-q1-2019-sales-revenue

https://www.cnbc.com/2018/11/02/the-iphone-has-peaked.html

If a company's #1 consumer product is flat-lining how do you see them being a "future leader"?

--

Microsoft: this one is easy, when was the last time you optimized for Bing? I can bet there is a 99% chance of that being never.

--

As marketers you should be able to spot trends on what consumers do and think. That's how you win in marketing, by seeing the curve coming up ahead.

An example is mobile - Google has been screaming for years that SEOs need to get their site mobile friendly and fast, and the latest updates show that the websites taking a beating have slow page speed on mobile or have a weak mobile presence - yet people are confused. HOW?

Google has gone out of their way to create mobile tools to help SEOs get websites up-to speed with mobile yet there are people on this forum that literally think "mobile doesn't matter". Then each update their sites take a nosedive and are confused. HOW?

Spotting trends is easy, watch what the consumers do and than you can bet on the future. Mobile was coming for a long time. People shouldn't be baffled their non-mobile friendly sites are tanking in the SERPs.

All these topics congregate at the consumer behavior level.

No consumer cares about Microsoft or their operation - they've got their hooks in business and will make billions for years. But are they innovating enough to be a part of the trend of the future? No.

Apple is slipping, however their In-App purchases revenue is going to keep climbing and they'll continue to make billions. But are they innovating enough? Not likely, they seem to be trending downwards for a long time. The fact consumers are consuming less and less of their #1 physical product is a trend you should understand.

This isn't rocket surgery guys - If as marketers we can't see trends we'll be clobbered.
No arguing here. Just stating facts and their revenue numbers speak for themselves. I bought my first shares of AAPL in 2001 and MSFT almost 20 yrs ago. I am well-versed in their biz. And I actually worked at Microsoft in the early 2000's. Yes, people are holding onto their iPhone longer. This isn't news to anyone. Apple didn't start it's biz with the iPhone. The Mac and iPod were once a large percentage of the revenue as well. Tech is constantly changing. The iPhone is around 50% of their revenue. They are diversifying and have grown other segments. Services and wearables alone would be their own public company they are so large now. iPhone sales will see another major bump in revenue with the upcoming upgrade cycle with 5G tech over the coming years.

I've heard and read sooooo many predictions about Apple will fail over the last 5+ yrs because the iPhone sales are slowing. Look again at the stock charts. Apple is one of the best at innovating and staying relevant than any company in the world.

As far as MSFT, when was Bing ever significant? It has always basically been a side business for them. Google has always completely dominated search. But doesn't mean Bing and the other search companies should be ignored. There is still massive $$$ that can be made from them.
 
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I'd like to see a breakdown of Apple's earnings not only by product but also by geographic region. I don't know if they're sales are declining on iPhones from their seemingly faster release schedules, but it seems like people in general are bucking the idea and getting wise to not updating iOS because it has built in ways to slow down their phones and push them into an upgrade.

That gap is probably minor and outweighed by the business they're doing in China with the 20 different iPhone colors they offered to that market. My mom got a yellow one recently here in the US.

What's for sure is there's going to be a big boom as soon as they release a foldable touch screen like Samsung (I think) did.