- Dec 31, 2016
I agree.To be honest, it's nice to see someone who clearly knows what he is doing take a completely WH and honest approach to building a site that can be replicated without knowledge of GH or BH techniques.
Last time he did this and shared the URL, probably 25 copy cats popped up, and someone (or several) negative SEO'd his site. I'm pretty sure I know who it was too. He's banned from this forum.Why share the URL? Why? Idiot.
Sure, I agree with you about his motive. But I also think there is a valid point to be made about the opportunity cost of a $20,000 investment.I also think he knows that and that this is an investment into Niche Pursuits and not this site in particular.
One of the last sites I built (from scratch) set me back $24k before making its first $100 in revenue. That happened 13 months later. I knowingly entered that niche and I pretty much knew what to expect, so I was/am ok with that.But I also think there is a valid point to be made about the opportunity cost of a $20,000 investment.
I always get something out of these case studies. Even if I just learn where not to buy links from, because it's where everyone else is buying links from, then it's worth it.While most BuSo members may not be intrigued with his results, I'm sure there's a section of newbs that have bought into his "value" and will be buying whatever it is that he pushes down their throats.
I would put 100% of that into YouTube pre-roll ADs and production of videos that are targeting specific cities within the content and copy. A little secret that most people don't realize is when a user clicks "SKIP" on an AD the advertiser doesn't pay anything. So if you are clever enough you can get that 5 seconds of branding in place before they are allowed to click "SKIP".Would be an interesting exercise to ask people here what would they do with a spare $20,000 versus what he did (personally I think I'd offer to buy a ranking 'page 2' site or purchase a category killer domain with half the money).
This is one of the nice things about big advertisers on YouTube being so PC. Everytime there's a scandal where a prominent YouTube creator gets caught being anti-PC, advertisers leave the platform, driving ad costs down.I would put 100% of that into YouTube pre-roll ADs and production of videos that are targeting specific cities within the content and copy. A little secret that most people don't realize is when a user clicks "SKIP" on an AD the advertiser doesn't pay anything. So if you are clever enough you can get that 5 seconds of branding in place before they are allowed to click "SKIP".
So the game plan is this (BTW I am about to launch a campaign doing EXACTLY this for 2 operations):
1. Find the countries and cities with the target audience I am after.
2. Create Video content each with an intro stating "Hey Chicago, are you looking for XYZ", Logo and spokesperson right there on screen. I will create this customized content for each city and country I am targeting (in the country's language of course.
3. Then run a video campaign against YouTube Channels using the customized level of targeting. You can even target people that Googled "Buy XYZ", then later on went to YouTube to watch videos on another topic and hit them with an AD "Hey Chicago, were you looking to Buy XYZ?"
I might do a case study on this - with one or both of the operations I will be launching this initiative with, cause I have a bet with @Ryuzaki on being able to do a sick ROI with a low budget. I didn't tell him that all those "SKIP" clicks still get the branding done though.
YouTube is extremely cheap right now, (especially if you are targeting non-english countries), and can get specific to "30-41 females" with "income level above $100K" living in "Austin Texas" that Googled "Buy XYZ" recently. Then create content with an actress with a Texan accent that looks like the exact demographic, and start off with some crazy low budget like $200, sort of hard not to make money unless your content sucks. And even if it sucks you can create 3-10 variations of the same AD relatively cheap, Fiverr spokesperson.
Now imagine getting that level of targeted clicks for $0.10 to $0.50 - even at 3% conversion rate off of $200 spend, that's would turn $200 into at least 12 to 60 conversions, multiply by that whatever your product/service costs, lets say $50, that's $600 to $3,000 in revenue from $200 spend.
But this is only possible right now cause YouTube is EXTREMELY cheap, yet you can get super targeted like a Mofo, and create ADs literally tailored to the target audience. It's like the Adwords days where you could get $0.05 to $0.10 a click. In 5-6 years it'll be over-saturated eventually but might as well strike while the iron is hot.
On-top just think about this, YouTube gets 5 BILLION video views daily. There are videos about everything, so there is definitely videos about your niche that you can use YouTube pre-roll ADs to get in-front of.
Or you could waste 9 months with SEO. ¯\_(ツ)_/¯
But none of this means jack-shit without proof, so I gotta show the non-believer @Ryuzaki what's really going on.
I love what @Calamari said: "I always get something out of these case studies. Even if I just learn where not to buy links from, because it's where everyone else is buying links from, then it's worth it. "Now I'm questioning whether it's still safe to use AB after this
So all I have to do to eliminate my PBN competition (and I have plenty) is buy a few links and spam them all over the net?The problem is how he's now putting everyone else at risk, like andreint is pointing out.
Great post, thanks.Or you could waste 9 months with SEO. ¯\_(ツ)_/¯
That's completely still relying on SEO to power your life. In the last update I saw one website that was purely SEO go from making $200K a month to $45K a month in revenue - in less than 2 weeks, ouch. My advice in that scenario before-hand would have been to expand to other mediums like Youtube, Facebook, Twitter, Instagram and grow their brands within those platforms, so in cases where SEO dips you have other avenues of traffic coming in and have a growing audience. The problem is now they are playing catch-up to make up for the loss in revenue - yet do not have a marketing gameplan at all to expand digitally to other platforms.I would assume that idea is to start another site and after 9 mths you'd have 3 of them going in different niches and hoping that one of them stands out.
I'm another one that thinks focusing on content can still work without albeit a long term play.
Also the benefit of having a few smaller sites than one big one is flying underneath the radar.