Spinning Unique Content

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#1
Hello Everyone,

I have been building micro niche city specific websites to generate my own leads. It has done well for me. And as far as I am concerned it is a passive way to generate leads and calls. Most of my business is referrals which involves a ton of networking, cold calling etc.

All I did was create one wordpress site, copy it, buy a new domain, upload the copied site and they just replaced the city in the content. These sites, about 35 of them, all rank really well. On a local search level there is very little competition except in "big" cities. To give you an idea out of 230 search terms I am targeting on a local level, 1 site I am tracking has 70 search terms in top 3, and 158 in the top 10. That is with a handful of directory listings. LOL Most of my sites I have done no link building at all.

The niche is microscopic. Gets very little searches and the sites themselves get very little traffic. If my stats continue the way they are I will close 3 maybe 4 deals off of these sites in a year. But that would generate $18K to $30K in revenue.

Anyway, I want to sell the system to others in my niche. When I say system, I mean a complete turnkey site with content, images, videos, plugins etc. There would be training on everything from buying a domain, setting up hosting, uploading the site etc.

I am limiting the amount of these systems that I am selling too.

The issue is that if more than one person per city has the site then they probably won't rank since it is duplicate content.

So, I need to use spun content. And in an effort to make this as turnkey as possible I am having a plugin being developed that would spin all the content with the click of a button.

What I am struggling with at the moment is how much to spin the content.

My thought was just to re-write the paragraphs of each page 3 to 5 times for spinning so that each page would be fairly unique compared to others that may be targeting that same city.

Do you think that would be enough?

Or do you think I need to get down to the sentence and word level too?

I am sure I am over thinking this. But I look forward to your thoughts.

Also, all of these sites will use an overlay like X-ray Serp or something else along those lines. Yes, there is a very good reason they will need to use an overlay, it is for compliance and legal reasons. In other words the content does not need to be perfect, but I don't want junk on these sites either.
 
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#2
Let me make sure I'm getting this straight. You're going to create database sites with spun content and then cloak it from Google so they see the spun content and then you'll deliver the user a different experience entirely?

I would strike while the iron is hot. Google is going to clamp down on spinning eventually, if they haven't already to a certain degree. But even more so now that they got embarrassed yet again by an SEO who won some contest to see who could rank for a real term. He won, ranking in the US for something like 'texas rhinoplasty' using Latin content with the English keyword inserted in the right places. Maybe it wasn't lorem ipsum and made sense in Latin, but still.

I'd have thought you'd need to go lightly on the word level and then hit the sentence level too, until the guy ranked with Latin content.

I'd worry less about the spun content and more about cloaking. I can't imagine that won't get found out eventually. I can't count the number of amazing domains I've bought that were penalized for cloaking.
 
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#3
Thanks Future State.

You nailed it on the head as to what I am doing.

Yes, I am fully aware that I am playing with fire on this. Quite honestly, I would prefer not to cloak / overlay, spin or game the system at all. But it is what I have to do to make this work, have any presence locally and generate any business online.

I am not allowed to even have my own website as are most in my field that work for a company of any size. The only reason I can even do this is because corporate can control what the user / visitor sees. Hell, I can't even have a Youtube channel.

The sites I have, have been up for over 8 months now. They keep chugging along. Every once in a while a site will drop out of the SERPS for a couple weeks, but they bounce right back.

The lead generators in this space are doing the same thing as I am but in a more economical way, they are using subdomains, but they are not cloaking.
 

CCarter

If they cease to believe in u, do u even exist?
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#4
I don't recommend doing this, However there are multiple software out there that do what you want already:

1. SERP.farm
2. SERPShaker
3. Mass Page Builder
4. Magicpage​

Go forward at your own peril.
 
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#5
Thank you CCarter.

The sites I am building are not mass page sites. They are single sites targeting a single city. They are only about 15 pages.

I used SERPShaker several years ago, but stopped using it because all my sites kept getting deindexed, usually within a few months. It was a good lesson in futility. HA!

I am not sure why what I am proposing is any different than turnkey sites provided by Web companies in various niches. They all use the same content and typically the only difference on those sites is the about page and the NAP.

There is one such company in my niche where if i took a single sentence and searched for it with quotes, I can find every single person that has a website from this company.

I am not trying to argue with anyone on here as you all are much smarter than me. Just trying to understand and get insight from you all.
 
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#6
Google will rank syndicated articles without spinning. We've seen that a million times with press releases. It sounds like you don't want to spin and it's working for you at the moment. I'm not sure you're going to get $18k - $30k revenue from selling another turnkey spam system though. You might, but you'll burn your method too. If it's working so good, why not expand into different niches and hit the same cities again, or different cities and more niches. There's tons of lead gen where you don't have to nurture the lead at all. It gets submitted and you get paid.
 
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#7
Used to do this with serpshaker years back.. for pay per call and other stuff. I still have a few of them that drip some commissions into cj.com each month for various things. Most of them dropped off the radar entirely and I took them down, but there is one, in a niche with similar tiny competition as you described, and its been ranking top page for the majority of city stuff for a couple of years. Although the only way to make them convert is to get a decent CTA right up top somewhere, because if they decide the read the page, they'll think an alien wrote it lol
 
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#8
Thank You Future State

I would have to get licensed in other states to use this system. I prefer to stay in my own state and work with people locally.

There are no other niches for this. It is a single niche.

There are no affiliate, pay per lead or pay per call programs.

And I can't sell leads unless I am licensed in the state I am selling leads in and revenue share on completed sales is illegal.

I was thinking having a turn key system would be preferable to potential buyers as they really would not need to do much to get it up and running. Spend maybe 10 to 20 minutes per site setting it up.

But maybe it would be better to sell a "how to" course and let the buyers create their own content. This would be a one time fee.

Or

Sell it as a license and only one person per state can use it. One time fee with a reasonable monthly licensing fee.

Either way, it gets me away from having to spin the content. Plus there would be less of a chance of burning the method with too much competition.
 
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#10
Thank you Bernard.

That brings me back to selling this as a "how to course" which it would then be up to the buyer to get their own content created.

Maybe the "how to course" is really the way that this needs to go. I could provide pre-written content that is optimized, which they could either re-write or hire someone to re-write.

I personally don't have the time to deal with providing unique content for each buyer. Plus it would severely limit scalability (is that even a word). In other words, I don't want to have to make a sale and then hire a writer to provide the uniqueness.
 
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#11
Is it really that hard to get content created though? Textbroker or similar can get it very streamlined or hire @stackcash to do it for you. I'm sure it's possible to pay to get it setup without you having to involved. Keep in mind that you can markup the content as well. You seem to know what you're doing, so just consider this devils advocate.