Search Traffic Showing as Direct

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Jan 13, 2017
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Hi - I have been doing a lot of link building to a site and traffic is on the up from search, however, overall traffic is flying high too. it is showing as direct traffic that is on the increase, however, I am cynical as it has doubled. There is no way its branded or anything liek that.

I did read in the past that natural search traffic could show as direct, was this issue ever fixed? Also I think a lot of people are using private browsing when they come to my site, could this be impacting those numbers?

Thanks!
 
I saw the spike around 5th may but that was around the time I made quite a few changes to the site to improve the natural traffic
 
Check discover traffic on search console. It shows as direct on Analytics.
 
Traffic from social media that is coming through social media browsing apps (like Facebook, Reddit, etc.) will be marked as direct. Maybe that's a part of it.
 
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