- Sep 15, 2014
This is an example of a marketing opportunity I took earlier today to show an example of how to think quickly on your feet:
"Google Out of Control - Google Wants Non Secure (HTTP) Sites To Have Warning"
Getting a bunch of people to talk about a polarizing topic on Reddit: http://www.reddit.com/r/bigseo/comments/2pstl9/google_out_of_control_google_wants_non_secure/
Knowing the audience of SEOs, I know there has been a big pain in the ass from the SSL nonsense from Google's propaganda, so when I saw this article it was a great opportunity for me to do some light 'trolling', I didn't even need to add much, just "Google Out of Control", and knowing that 90% or more of the subreddit had to deal with some SSL nonsense recently, this was sure to be a hot topic, so I just posted it, and let the crowd go wild.
What did I get out of it: Increased exposure for my brand on Reddit, a bit of points, but also seen as an authority by delivering fresh news - someone who's in and willing to engage and start constructive conversations. That's how you engage an audience, make them laugh, give them knowledge, or give them drama. If you can do one or more at a time, you've got a great recipe, and can continue that authority building. Once you are good enough and comfortable, that's when it's time to start dropping your own traffic leaks to your projects.
I also do this on Skype constantly, I'm a part of several large Skype chats - when there is downtime and I find something worth sharing I share it - the reason, I don't have time to participate on all those Skype chats everyday, so when people do see me, I'm usually giving them some knowledge, drama, or something useful. That gives them a warm fuzzy feeling, cause if they see me, they expect something good, not just nonsense and self-promotion. Every now and then, I'll drop some features I'm working on about SERPWoo to keep that in their minds too, but I'm not overly promoting it.
How to engage and get reactions:
You want to be the person bringing the "good news" to people, that way people anticipate and are kept on their toes regarding your "persona". How does this translate to you? You essentially have to become the "CCarter" of your niche. You have to immerse yourself in your niche, and become one of them, to promote to them. So if you are selling sports equipment, you have to become the "sports guy", talk about all the different things going on in different sports, baseball, basketball, football, soccer, etc. Like when Michael Jordan got traded from the Bulls to the St. Louis Rams - that caused a ton of backlash from the fans - when that hit you needed to be the FIRST one in your community to talk about it - that IS how you engage a community. You can't "pretend" to be one of them, you have to become one of them, then you can traffic leak them like there is no tomorrow and they'll love it.
If you're the person that's always giving out these great top 10 stats about baseball, or training, a couple of top 10s from your site won't hurt anyone at all. But if all you do is post your top 10, that's blatant self-promotion. That's the one thing you should always avoid. A rule of thumb for me is to share 19 good pieces of content for my 1 self-promo. some people say 10%, but in the beginning I start out at 5% to make sure people know I'm one of them.
One thing work noting is places like Reddit, forum communities, and platforms all feed on information - new information, fresh information - that way there are discussions to talk about. If there was no one talking about what's going on in any industry - Reddit would be a blank slate. So don't go into Reddit thinking about "manipulation", but more "understanding" what drives emotion within that community and then share something people will be passionate about - cause you know they recently had a pain about it or will so in the future like SSL for SEOs. At the end of the day, people don't like reading bland content - even if you are informing people bland doesn't work to keep people engaged.
So an easy way to become a community leader - lead a community, post about the latest going on in your niche, post it first, post a polarizing topic, and continue driving the community forward. It's a community - you're a part of, it's your platform IF you want it. Look at what I'm doing at BuSo - Live Case Study - we're inside an ultimate traffic leak right now, right now everyone is being marketed to and loves it - cause it doesn't feel like marketing since you are gaining knowledge, examples, experiences, that you can utilize - the holy grail every content marketer is preaching about = "Value". All value is at the end of the day is creating content people will love to share and walk away with feeling a bit more powerful.
Homework: Create 10 topics titles in your niche which have Polarizing subjects - with a quick description about what the content would be potentially about. Send to me via PRIVATE CC9 pm. New