Great Linkbait in the Wild - Post What You Find

Discussion in 'Marketing' started by Ryuzaki, Aug 29, 2017.

  1. Ryuzaki

    •  
    •  
    Ryuzaki 女性以上のお金 Staff Member

    Joined:
    Sep 3, 2014
    Messages:
    2,429
    Likes:
    4,448
    Degree:
    6
    We've had a number of threads about trying to generate ideas for linkbait or sharing examples. So I figured we might as well have an on-going thread which helps get the creative juices flowing. A lot of these will likely be translatable to your niche. If you rip off a big idea, you won't get the big links, but you can probably still make a big shakeup in your niche and get relevant links from competitors looking for a story. Think of it like BuzzSumo but for links instead of social signals.

    Offline Mode Only

    Some dude named Chris Bolin is making use of social commentary and device distraction with his recent linkbait. The unique angle is that you have to put your phone in "airplane mode" to read the page, where he apparently lectures us on internet addiction.

    [​IMG]

    Seen at: https://chris.bolin.co/offline/

    I didn't bother to actually do it. But this is a perfect example of something generalized and applicable enough to get all of the big sites talking about it in desperation of a story, because hey, they have publishing schedules they have to fill.

    I'm not sure when it went live, it looks like about a week ago. Check this out:

    [​IMG]
    Look at the UR score of 42. This page has a better Ahrefs score than most people's domains ever will, all in a matter of days, and that's assuming that Ahrefs hasn't even picked up most of the links, like the one he's about to get from BuSo.

    Some domains linking in so far with dofollow, all with DR above 70.
    • Vice.com
    • DaringFireball.com
    • yCombinator.com
    • BoingBoing.com
    • TheNextWeb.com
    The number above DR 50 is staggering, and they're all related to his niche. Imagine pulling that off in your niche and then adding some interlinks to important pages on your site as the attention starts to cool down.

    If you see a good example in the wild, share it here and give us some info about the stats, you lazy bastard.
     
    Robin, Jared, milktea and 15 others like this.
  2. Ryuzaki

    •  
    •  
    Ryuzaki 女性以上のお金 Staff Member

    Joined:
    Sep 3, 2014
    Messages:
    2,429
    Likes:
    4,448
    Degree:
    6
    Is It Raining In Your City?

    Saw a new one making the rounds, and it has an interesting twist to the results...

    Seen at: http://isitraining.in

    Here's a screen cap of the site so you don't even have to visit unless you want to play with it.

    [​IMG]

    The only unique thing is the domain spells out the statement: "Is It Raining In _____?" It doesn't offer anything special, only a very minimal and restricted weather checker. But that's also the attraction, because we've begun to glorify minimalism, smallness, and reductionism, as a society. It literally just scrapes or API's into Yahoo Weather (nothing new or unique, just a twist on presentation).

    But it turns out that the normal internet users don't really care about this as much as people like me who are pointing it out.

    [​IMG]

    That's a lot of links, most coming from sitewides on a forum or web 2.0. Most of those referring domains are dofollow, meaning this isn't really making the rounds on forums like you'd expect. It's actually getting links on all of the same "web developer" sites like the example above did.

    So what's the point of a gimmick like this? Eventually (or from the start), I'd be adding "Developed and Maintained by My Brand" as an anchor text and the only link on the homepage, and I'd have that be the only indexed page, and all others canoncal-ing back to it.

    Alternatively, when the "fun" is over, you could move the thing over to your main domain and 301 it, so instead of it being 1 powerful link to your domain, it can be 385 powerful domains linking to your main domain.
     
  3. animalstyle

    •  
    animalstyle

    Joined:
    Mar 28, 2015
    Messages:
    779
    Likes:
    643
    Degree:
    3
    I’lol throw in a historical one here for the “kids” that might not have been online in 2005 :wink:

    The Million Dollar Homepage

    [​IMG]

    The idea is simple, sell pixels in minimum of 10x10 ($100) increments with an image, alt text, and a link. A million pixels for a million bucks.

    So far as I know this site was the original, the first really well known pixel selling site that gained mass media recognition.

    Here’s the site and an informative Wikipedia entry.

    You might have heard of it, but if not, I thought it might spark some ideas!
     
    Robin, c4yrslf12 and Ryuzaki like this.
  4. turtle

    turtle

    Joined:
    Jun 10, 2015
    Messages:
    93
    Likes:
    72
    Degree:
    0
    Will Robots Take My Job?

    Another successful Linkbait, developed by Mubashar Iqbal, that gained some nice momentum in a short period of time. I initially stumbled upon it on ProductHunt where it was submitted on May 30, 2017. While looking at the backlink profile it looks like the exposure on PH has been the main accelerator.

    Seen at: https://willrobotstakemyjob.com

    [​IMG]

    "Side Projects" such as these may be a great way to garner some links, but don't overlook the fact that they still take some time and effort (mostly marketing). There are tons of sites that did the same as isitraining.in before, but never received the intended love. The Developer of willrobotstakemyjob seems to be well connected and experienced to be able to pull something like this of. That's my two cents and a disclaimer for some beginners in here.

    I've played with this idea before, but wasn't really sure if it's the best move. In this thread you've talked about bad linking strategies and Widget Links/Site Badges.
    If you were to do a 301 wouldn't this be equal to the "Top 10 Fashion Blogger Award" badges that link back to your site, in terms of quality? isitraining.in doesn't seem to have the most quality backlinks and especially a useless anchor text profile.
    Would this result into a site with a huge backlink profile but nearly zero SERP exposure? I'm seeing sites that have a DR of 50, 3k referring domains and 113k backlinks but are getting 6k organic visitors (there are surely other factors involved). Kind of reminds me of situations like these.

    I would guess however that putting a link in the footer of the linkbait site would be much safer, but would have a less powerful impact.
     
    Robin, Cash Builder and RomesFall like this.
  5. Andrewkar

    •  
    Andrewkar ...

    Joined:
    Nov 6, 2014
    Messages:
    360
    Likes:
    188
    Degree:
    1
    I'm not sure this will qualify here, as this is not a example of click bite as the ones above. Anyway, it's just a YT video created to promote some shipping brand from EU. While other companies are promoting their services by showing off how great, sweet and on time they are, this company decided to go different way. Was it a good choice? Surprisingly this video has atm very smal number of likes and views, but it definitely did make a dent, because was featured in many medium and even some high level media outlets - so brand name got some attention for sure. What is interesting for marketing orientated guys is that this brand decided to separate themselves from the competition, by showcasing how bad and full of shit this industry might be (especially right now in EU when problems with immigrants are plenty however, they didn't touch this subject, and that's very good for them). I guess it shows how in two minutes you can separate yourself from the market, and in turn create attention - according to this saying: “Remember, a dead fish can float downstream, but it takes a live one to swim upstream.” Simple and old idea, but always effective if done right.

    Version with English subtitles.

     
    Tucky likes this.