Found $80,000 Worth Of Content -WWYD?

NicheMaker

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I have been out of the content generation business for quite a while. However, some recent threads here have me thinking about content again and while talking with a fellow member here last week I made a discovery. I have about 80k in content that I purchased a decade ago that hasn't been used.

Over 10 years ago I had dozens of articles written for roughly 100 niches. Most articles are about 500 words (article length is kind of like fashion - you can gauge the year generated based on the word count).

The goal at the time was to build a pile of membership sites and this content was seed content for the blog to bring people in with a plan to charge $X/month for access to the forum, etc. AdSense was a backup monetization method that was considered as a distant second choice.

When I got this stuff written I had a rudimentary AI based content system that was developed in-house that used a neural network, mturk, and a lot of other BS to generate better than shitty content that was monetized via AdSense. This system worked quite well so I didn't need or want to waste the 80k content for AdSense sites.

The membership project never really got launched. Of the 100 topics less than 10% were placed online. The sites that were built are still live today. They have been converted from Drupal to Wordpress and I am cleaning them up but they have been indexed for over a decade.

What would YOU do with the other 90 niches - each with 25+ articles?

Frankly putting them online, aging them, monetizing with Ezoics or the like wouldn't be the worst idea as a few $ per day per site would still add up. But that seems like the lazy option and perhaps not the highest/best use for the content.

I have to remind myself that managing 100 sites -many of which are topics that I am not in love with isn't the easiest of tasks and will take time away from other projects that are earning $$$.
 
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NicheMaker

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Thank you for the suggestion. I hadn't considered combining them as these are all very disparate topics but it would make management a hell of a lot easier.
 

Ryuzaki

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I wouldn't turn this into a major project. But I agree, you can hire someone to get all the content up on a juicy domain you can buy (so you can skip link building). Make it look pretty, too. Maybe a featured image per post and one more image in there (since they're short posts). Interlink within categories.

Then I'd wait and see how it's going, maybe even a year. Then I'd try to get some links sprinkled in around various content to spread new juice to the new URLs beyond just what will flow from the home page. With interlinking it'll spread around some.

Eventually, with display ads, and if possible, Amazon or anything else to supplement it, it'll stabilize at some level of earnings. You'll have made some money along the way, then you can flip it to someone who just wants the income stream. Maybe you can fetch $80k for it and at least recoup the content money. Maybe you can get more.

Of course, all of this is contingent upon whether or not you did keyword research and the posts are or can be optimized.

@Justin Cooke did this very thing at some point and made a healthy chunk of money. I can't remember exactly the amount. I almost teamed up with @stackcash to do it at one point, but it was low priority and never manifested. If you can find the time to hire and train someone to get it done for you, it could pan out for sure.
 
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I wouldn't turn this into a major project. But I agree, you can hire someone to get all the content up on a juicy domain you can buy (so you can skip link building). Make it look pretty, too. Maybe
where are you picking up expired domains?
 

Ryuzaki

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where are you picking up expired domains?
I use the top bullet point option, but I hear great things about all of these guys, each with their own strengths and weaknesses at varying price points. There's something for everyone:
I used to crawl the auction houses and drop lists and all that myself back in the day. No point in doing that now when you've got quality vendors separating the wheat from the chaff for you.