- Sep 3, 2014
Chitika is closing up shop IMMEDIATELY for an interesting but probably not surprising reason.
They boasted (and still do):
- Over 350,000+ publishers
- 4 billion targeted ads served per month
- Access to ad partners like Yahoo, SuperMedia, and HomeAdvisor
- Proprietary targeting and placement optimization
The big exchange hit them with a month and a half chargeback and is dropping out of advertising with them. So not only are they getting screwed on 1.5x revenue from their biggest partner but will also no longer have that revenue stream. It was big enough to cause them to say "screw it" and shutter the business.Unfortunately, due to termination of our partnership with our biggest exchange partner, no earnings accumulated after March 1st 2019 will be paid out. All earnings after March 1st 2019 have been chargebacked by the exchange and money has been returned to the advertisers.
It hurts for them as well as every single one of their 350,000 publishers that just got screwed too, not just for what that partner charged back but for ALL of their earnings since March 1st, 2019.
If you use currently use Chitika:
They are saying that you need to remove all ad codes pronto because they'll cease to work after April 30th, 2019. Nobody is getting paid anything from earnings accumulated after March 1st from any ads from any partner. If you have an outstanding balance it needs to meet the payout criteria in order to get paid, or meet $10 for the cancellation threshold. The last payment goes out on April 30th, 2019.
Official Source of some info: http://support.chitika.com/customer/portal/articles/2973718-chitika-is-shutting-down