a) I've been attempting seo for a few years now. I've had a lot of failures with some success mixed in here and there. It's a game, a struggle, a hobby, a business, an income, and a money pit all at the same time. At some point along the way I became an seo. But the rub is that whatever seo skills I have today can be useless tomorrow. I've dabbled in paid traffic and traffic leaks. But when I failed I ran back to seo instead of failing until I succeeded. I ran back to where I was comfortable instead of being uncomfortable long enough to learn a new skill. b) Sporting goods. c) To diversify the income from 100% seo to at least 50% seo and 50% traffic leaks. d) I plan to gain skills that I can take to my other websites and diversify their traffic as well. e) I won't dedicated a specific number of hours. However many it takes to get the job done is how many I will dedicate. I will be dedicating about 50% of my working internet hours to these traffic leaks. More if needed. f) I'm looking for a 100% increase in traffic. g) Same as D, I'm focused on this right now. h) This site is up and has been running for about a year on search engine traffic. Last month I sent a bit under 6,000 clicks (not unique) to the main affiliate program and those converted at at 2.75%.