Well, what exactly is traffic leaking? For me traffic leaking means having different streams of traffic and not being dependent on one traffic source, wether it's Google or Facebook. Right now the vast majority of my traffic is coming from promoted Facebook posts. If FB decides to ban my ass tomorrow, I'm fucked with this project. So yeah, in my book I just found a way to run high ROI stuff while (hopefully) building an asset at the same time. I just finished a 2000+ words, 10+ graphic post that is controversial, yet related to my niche. I can already see people taking two sides and bashing each other in the comment section. I'll push this article with FB again, but my main focus will be on getting more referral traffic to this post. Traffic leaking or not, what I can say so far is that the homework you gave us really changed the way I look at things. I think I finally understand my customers now and know which buttons to press to create emotions in their heads. Every now and then I look at the compelling titles list and controversy article ideas file I did a few weeks ago to help me with brainstorming.