Trolling update: Published an health article a few days ago, scraped the Facebook IDs of people interacting with health / vegetarian / vegan pages, created a custom audience and promoted the article about the health benefits of eating high quality meat. The 29.11 USD spent on traffic resulted in: 400+ clicks to my website 50+ likes 50+ shares 40+ comments 30+ newsletter opt ins 5+ tweets 2 sales (about $100 rev) CTR was through the roof. Started with 17%, now it's down to 12% which is still great. It's still going on. People are divided into two groups battling each other. It's great to watch. The likes I've gained through this seem to love my brand, going through old posts liking, sharing and commenting. I stopped the promotion right now to see if it spreads organically. I used this program to scrape the IDs / emails of users to create a laser targeted audience on FB (looks like shit but works). It's really easy to get your content in front of the right audience.