Any Practical Marketing Books to share?

[Mahjong]

I've witnessed a lot of theory on this forum, I appreciate all your efforts. Because of you I've reached a major success in English sites based businesses.
But still I need more practical tactics and strategies to grow my second English based business. People here too, will agree to have those practical books be shared here more information can help you expending you chances of reaching new heights.
I share mine here.

- 42 Rules of Marketing (Amazon Book)
- Envisioning Information by Edward R. Tufte
- Marketing Management by Philip Kotler and Kevin Lane Keller
- Consumer Behavior and Marketing Strategy by J. Paul Peter and Jerry Olson
- Cashvertising (Everyone who've been here know this jam)

 

[infotech]

Trust me I'm Lying by Ryan Holiday is also recommended here a lot.

 

[blackwar85]

Also check out "The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk". The laws in this book are quite high-level, but still useful.

 

[stackcash]

3 posts on this topic:

- https://www.buildersociety.com/threads/new-book-recommendations-based-on-these.840/
- https://www.buildersociety.com/threads/the-book-list-thread.586/
- https://www.buildersociety.com/threads/recommend-a-marketing-book.544/

 

[jäger]

"They Laughed When I Sat Down to Give My Suggestion.
But When They Saw My Recommendation!--"

Tested Advertising Methods by the legendary John Caples, is pretty good to give you a sense what works in terms of effective copy.

If you're going to learn from someone, might as well be the best, right? Note that the fifth edition is a revised and "updated" one, and contains content from other authors as well.

 

[Mahjong]

Marketing 4.0 Moving from Traditional to Digital by Philip Kotler
This one has some new market research techniques made for Digital Marketing.