Amazon Mobile Popover Ads - Share Your Experience

[Poplanu]

I've had these Amazon mobile popover ads for around 2 months by now:

I'm getting a 1% CTR and a 5% conversion rate on Amazon for these. Earned peanuts so far - less than $30 over a 2-month period.

I thought about A/B testing these, but with this performance, I should probably just disable them and save me some time.

If anyone's had success with these, I'd love to hear your opinions! Might be niche- or audience-dependent.

Pros:

• Earned some beer money

Cons:

• Extra server requests to Amazon
• Difficult to A/B Test
• Poor CTR
• Might reduce visitor's willingness to click on other links after hiding the initial popover
• Site looks spammier on mobile

 

[Samwise89]

My understanding is these suck except for with CPM ads. You might get accidental clicks with CPC ads. I hate these as a user.

I'd check to see if your overall time on site decreases as well as your other text link or ad clicks.