Amazon Mobile Popover Ads - Share Your Experience

Joined
Dec 11, 2018
Messages
245
Likes
308
Degree
1
I've had these Amazon mobile popover ads for around 2 months by now:

amazon-mobile-popover.png


I'm getting a 1% CTR and a 5% conversion rate on Amazon for these. Earned peanuts so far - less than $30 over a 2-month period.

I thought about A/B testing these, but with this performance, I should probably just disable them and save me some time.

If anyone's had success with these, I'd love to hear your opinions! Might be niche- or audience-dependent.

Pros:
  • Earned some beer money
Cons:
  • Extra server requests to Amazon
  • Difficult to A/B Test
  • Poor CTR
  • Might reduce visitor's willingness to click on other links after hiding the initial popover
  • Site looks spammier on mobile
 
My understanding is these suck except for with CPM ads. You might get accidental clicks with CPC ads. I hate these as a user.

I'd check to see if your overall time on site decreases as well as your other text link or ad clicks.
 
Back