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- Sep 15, 2014
Previous Issue: Reboot - CCarter Weekly #1
I mentioned this briefly in my Q&A at SERPLogic.com - but I wanted to really nail it down. I believe a ton of people are confused when hearing "passion" or you need to "follow your passion" - and they get stuck on that. I don't know how you find your own passion but I want to show you how to gauge whether what you are doing is worth it for yourself - getting you closer to your passion.
Let's do a quick test - I want you to really think about the first reaction when you read what I'm about to state:
3000 - that's the number of phone calls you need to make within 1 month for your business to get to the next level. Are you willing to do it?
If your gut said "No, fuck all that" - you're clearly in the wrong business.
If your gut said "Lets do it!" - You've got something that you are passionate about and are willing to stay up nights, weekends, and grind throughout darkness till success - or complete failure.
You see I'm in a business that I'm willing to make 3000 phone calls a month for to take it to the next level. If I have to make 3,000 phone calls to bankers, investors, and loan officers for this business I'll do it cause I love this grind.
It's also not just about phone calls for investments, it can be phone calls to get customers.
When I started my agency I was willing to make the 3,000 phone calls, hell we DID make the 3,000 phone calls, cause SEO took 3-4 months to rank, we needed customers today, so we cold called from my business partner's condo where we setup shop until we got our first few customers.
But near the end when I was burnt out and decided to quit I definitely wasn't willing to make 3,000 phone calls for that business. In the beginning I was - this number is how you can gauge passion.
3,000 phone calls comes out to 100 phone calls a day - yes in the age of the internet, talking to a person one-on-one is necessary to take things to the next level.
If you needed a kidney transplant, or one of your kids needed an organ donated and someone gave you a list of 3,000 people to call - would you call them? HELL YES. Cause it's life or death. Cause it's about something or someone that's important to YOU. You would go above and beyond regardless of the consequences to get whatever you need done - and THAT is how you know whether you are doing something right now that you are truly interested in.
So if you are working on something you aren't hungry or willing to go above and beyond - then why bother continuing? You'll be happier doing something else. And no there will not be a "perfect time" to quit your dead-end job and start a business - the only time for anything that truly matters is NOW!
Some of you guys have projects and assets I know you guys wouldn't make a single phone call for and might be rather embarrassed to tell family or friends that you run these projects. And honestly as days, weeks, months, and years go by you get to a certain point where you are running out of runway to take off, so if you don't drop the baggage you'll never take off. And it's definitely baggage if you aren't even willing to make a phone call about it - cause that means you aren't willing to tell a perfect stranger about your idea.
When I look back at the projects that failed versus succeeded I started asking myself was I willing to make 3,000 phone calls for that project. ALL the ones that failed it was a resounding NO. All the stuff that succeeded was a loud "HELL YES"! And here is the thing - I'm not a phone person. I'm not an email person, I'm not a communicate with human person. So if I've got a project that I'm willing to talk to strangers about left and right that tells me that I'm excited about that project.
With excitement brings energy, with energy you can toll the late nights with, grind out the long days, and feel no boredom. And that's another problem - when you are semi-comfortable in life, you tend to feel boredom a bit more, and that leads to actions like watching more TV, grabbing your phone a bit more, sleeping in more and so on - creating a vicious cycle.
When you are hungry, starving, or hustling you don't have time for boredom. So if you ever feel "bored" it's because you are too comfortable with your life - you lack excitement.
For me there is nothing more exciting than competing and destroying my competition. And I mean utterly destroying them, not sitting around having brunches at conferences patting each other on the back stating "we're all going to make it". I want to kill them all.
Every time I see one of my competitors raise the white flag, contact me to sell me their assets to get "some" ROI, or attempt to sell me their customers or operation - there is no greater feeling that warms my soul than knowing I defeated them.
And here is another reality I know deep in my bones, one day someone is going to come and take me out viciously just like I took out my enemies - and I'm fine with that. But for a brief moment in this realm I was here and I conquered whoever and whomever I wanted to.
Something is wrong with the worlds mates. Talking like the above is now "looked down upon" - apparently we are all suppose to be singing kumbaya with each other. There is this anti-capitalist movement in the world, ironically fueled by the most capitalist thing in the world - the smartphone. The irony, people preach anti-capitalist from their smartphones with the latest XYZ gotta have feature.
Here is another reality - that is a part of the same reality - the world is a vicious place, and winners win while writing the history of their conquest, and losers lose blaming the system on their lack of ambition.
And so we've come full circle - the passion you need for that 3,000 phone calls has to contain ambition, and ambition is a counter to boredom. If you feel bored you have no ambition.
Let's not confuse ambition with "wishes". A lot of people "wish" to be rich and successful - that's not ambition. Ambition is putting a want into an action. You can wish your website - your business is successful, but ambition is the element that you'll need to overcome fear and pick up the phone and call 3,000 people in a single month.
Story of Howard Schultz (Founder of Starbucks):
"In the course of the year I spent trying to raise money, I spoke to 242 people, and 217 of them said no," he wrote. "Try to imagine how disheartening it can be to hear that many times why your idea is not worth investing in. ... It was a very humbling time."
"I've always been driven and hungry," Schultz said. "Long after others have stopped to rest and recover, I'm still running, chasing after something nobody else could ever see."
Dan Peña says you have to kiss a lot of frogs to get to the top. Everywhere you turn the successful ones state - it's a ton of work. Yet a lot of you like Scarlet are still looking for the "golden goose".
And here is another reality - the Dawn of the Internet is coming to an end. Alot of the immaturity that allowed people to get rich quick is being solidified into processes, workflows - creating higher barrier to entries for anyone not in a solid place right now.
TheWireCutter.com - literally the apex of what an affiliate site should look and operate like that just got sold for $30 million. Do you think that only us in the trenches noticed that? No - big money, mega money, unlimited money, and old money folks noticed that too. That means they are going to use the same blueprint TheWireCutter operates off of and are going to pour more resources into each and every niche than most basement dwellers could amass in a life time.
So if at this late date - you still don't have operations or projects that are generating you a nice steady income - you are about to miss the final call, cause Old Money is coming to take over the landscape. I just had 3 different job offers from people on different continents all state they are trying to do what TheWireCutter was doing - obviously I'll never work another day in my life for another person so I turned them all down - but the fact is there has been a ton of chatter among go-getters that are going to be pouring into the affiliate marketing space, the SEO space, and any piece of the pie you don't have a strong grasp on now is going to be gobbled up by killers with cold veins. Become a killer or get killed.
So a ton of you need to get to work and putting in long hours for those 3000 phone calls. And then there are those that aren't even making $100 a month off a single project - if you have been doing any project for more than 6 or 12 months and still can't hit a low number like that - it might be time to pick a new career path - because clearly something is off with your strategy. It's better to know NOW than waste another 2-4 valuable years on a path you really don't want to go down. The days of taking candy from babies are over, this path will soon be engulfed with killers that take no prisoners.
This post was inspired by:
1. 30 Things I Learned From 3,000 Cold Calls in a Month
2. You Need To Become Obsessed About Your Goal
Some great reads for SAASes:
1. Killer User Onboarding Starts With a Story
2. Peek inside Intercom’s Multi-million Dollar SaaS Growth Strategy
Time to get to work.
- CCarter (http://www.twitter.com/MercenaryCarter)