Google Algorithm Updates - 2022 Ongoing Discussion

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Looks like my website has been hit by the update. Yesterday's traffic is comparable to what my site gets on a Wednesday in early April. So the gains I made over the last month and a half seems to be gone. But there were also several other changes that happened to my website:

* My site was down for over 5 hours due to a misconfiguration on Monday
* I moved to a new host two days back (the traffic immediately following was a good jump from my previous week).

I checked this link for core updates and perhaps the only thing missing in my website is showcasing author names and expertise on the site. How would you suggest I go about it if I do not want to use my own name (I cannot claim expertise on the topic myself).
 
The daily onslaught continues.

Started on the 18th - no signs of stopping. Looks like game over for this site.

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Barry said:
The daily onslaught continues.

Started on the 18th - no signs of stopping. Looks like game over for this site.

iyuityuityiyui.png
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Look at the bigger picture, it may recover later on.

One of my sites got hit too, -50% drop.
 
Barry said:
Looks like game over for this site.
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Audit your old content. While I always thought my content was top notch, I was looking at some pages that dropped in position, and noticed how crap the content is compared to my latest pieces that I am absolutely proud of. I am going to spend the next month updating my old content with more value. I think that will fix it.
 
Hanuman said:
Audit your old content. While I always thought my content was top notch, I was looking at some pages that dropped in position, and noticed how crap the content is compared to my latest pieces that I am absolutely proud of. I am going to spend the next month updating my old content with more value. I think that will fix it.
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Yes and this will be an ongoing thing so we shouldn't think some content, even if great to begin with, will remain like that.

Everything needs maintenance.
 
100% info site here.

Down about 15 - 20% week-over-week. First time I've been hit in 2.5 years of doing this. This, coupled with declining ad rates, definitely hurts. Impressions were down before as well due to looming recession, inflation, ongoing war, and so forth.

Coincidentally hired someone early in the week to fix CWV, so going to see if that will help me bounce back a little.

Another thing that might have contributed to the decline is that my "Last Modified Date" got dropped after I updated to WordPress 6.0. Only saw this yesterday.

It's part of the business. Just continue plugging away, stay patient, and brighter days will come..
 
Guys, Google wants you to immediately knee jerk and react.

They flushing you out as soon as you knee jerk. You giving up the poker face.

Wait several weeks. Many times things come back ( not to 100% normal, but things do come back in waves ) before you have to drastically change things up and screw yourself.

Also, this is why many of us older guys, have several of the same sites in the same niches.. built differently and set up differently.
 
They are either trying to shake you out of your position, OR you might have been getting away with some shit you normally shouldn't have been getting away with and the core update is effecting you accordingly(reset/refresh). Thats why i posted before, the prudent thing to do is wait it out and see what shakes loose, then adjust fire if you need to.
 
I 100% agree with eliquid. Don't do sh_t until it settles a few weeks. I've done this for the last couple years and it's the best advice. Then make some page adjustments and you will see the live algorithm work almost immediately.
 
Looking like minus 20% overall but on about 150% up year on year I can’t really complain. Still scary though.
 
I don't want to contribute to hysteria here, but it would make sense that Google will focus more on affiliate sites / thin "advice" sites.

I've seen quite a bit of grumbling recently on Twitter about people feeling everything in the serps are camouflaged affiliate sites and listicles. And honestly, who needs to see more crap from Forbes.

Problem is Google hasn't shown much of an inclination to confront the legacy media sites.
 
My view on this - purely from my own SERPs for my main site is that high preference has been given to Youtube at any possible chance. So whilst I may still be the first WEB listing in many results I am buried below 4-5 Youtube featured listings.

Think about it... Google share price is majorly down YTD. What is the quickest way to boost revenue?

Video RPMs.

For the exact same reason we all love putting video ads on our content sites Google is funnelling searchers towards Youtube where it can get x3-x10 RPMs vs the revenue they may be pulling from a non comercial SERPs page.

Just my theory but my results are showing this to be true across many non commercial queries.
 
MrMedia said:
My view on this - purely from my own SERPs for my main site is that high preference has been given to Youtube at any possible chance. So whilst I may still be the first WEB listing in many results I am buried below 4-5 Youtube featured listings.

Think about it... Google share price is majorly down YTD. What is the quickest way to boost revenue?

Video RPMs.

For the exact same reason we all love putting video ads on our content sites Google is funnelling searchers towards Youtube where it can get x3-x10 RPMs vs the revenue they may be pulling from a non comercial SERPs page.

Just my theory but my results are showing this to be true across many non commercial queries.
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I was tracking a high-volume keyword that lost out to a YT video a couple of months back. When the first updates hit around the 18th all the YT videos were removed. Now this core update has put back the video as well as the YT widget underneath.
 
Seems to be a lot of talk about 'featured snippet bans' too, where sites have retained all rankings but lost featured snippets only. I haven't seen this in my niches however.
 
Barry said:
Brutal, just brutal.

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Shit, that's heavy. I know the feeling.

How long did you have those positions before getting obliterated? Is it a fairly new site, or one that's been up for years?
 
Trump said:
Shit, that's heavy. I know the feeling.

How long did you have those positions before getting obliterated? Is it a fairly new site, or one that's been up for years?
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The site is a few years old, and held some of those positions on and off for a year or so.

However, a 7-year-old competitor site was also destroyed by this update.

Check this out for a bad day at the office...

hjkghkhk.png


Hundreds of top #10 spots - gone! And this guy's site is as White Hat as you can get. He slowly built the site up with excellent content and gained natural links.

I've been through all the major updates - Panda, Penguin, Medic, and everything in between. But this latest update is savage.
 
Barry said:
The site is a few years old, and held some of those positions on and off for a year or so.

However, a 7-year-old competitor site was also destroyed by this update.

Check this out for a bad day at the office...

hjkghkhk.png


Hundreds of top #10 spots - gone! And this guy's site is as White Hat as you can get. He slowly built the site up with excellent content and gained natural links.

I've been through all the major updates - Panda, Penguin, Medic, and everything in between. But this latest update is savage.
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Not good at all.

Surely in this example he has to bounce back once this update is tweaked - it just seems too extreme to be the final result.

Who replaced him in those positions?
 
Barry said:
The site is a few years old, and held some of those positions on and off for a year or so.

However, a 7-year-old competitor site was also destroyed by this update.

Check this out for a bad day at the office...

hjkghkhk.png


Hundreds of top #10 spots - gone! And this guy's site is as White Hat as you can get. He slowly built the site up with excellent content and gained natural links.

I've been through all the major updates - Panda, Penguin, Medic, and everything in between. But this latest update is savage.
Click to expand...
This is my sites as well, some ranks held top 3 for years! gone or dropped past spot 50.

does anyone have any idea what this update was targeting?
 
They have to roll something back here, I don't think it's good for search results to completely change like that, it's essentially saying that everything up to that update was a mistake.

Personally I've seen very little here in Europe. I'd wager a 10% decrease on my main site and some sites went up a little bit, overall a small net loss.
 
Barry said:
The site is a few years old, and held some of those positions on and off for a year or so.

However, a 7-year-old competitor site was also destroyed by this update.

Check this out for a bad day at the office...

hjkghkhk.png


Hundreds of top #10 spots - gone! And this guy's site is as White Hat as you can get. He slowly built the site up with excellent content and gained natural links.

I've been through all the major updates - Panda, Penguin, Medic, and everything in between. But this latest update is savage.
Click to expand...
I hear ya!

My (then) main earners were hit by the medic update. It was the same type of graphs. They basically went from 100 to 0 over night.

Some competitors of mine got his as well. They gained most of it back after a few weeks, but my sites only got a little back. I hope yours will go back.

What I've learned from all these updates is:
1.) Some sites can get back their rankings after everything stabilized in a few weeks. This can be temporary.
2.) Never put everything into one basket.

You obviously know this already, considering your experience. But I thought I'd say it for new people.
 
I've seen an increase in traffic after every update for my main site.

I could be wrong, but for informational content, it is the big name websites and brands that seem to come out on top.

My main site is built on an expired domain that used to be a company. Lots of branded anchors and brand mentions.

For affiliate content, it seems like it doesn't matter as much.

It's just what I've observed.
 
This update has been absolutely brutal on one of my tech sites, I went from 1600 visitors a day to around 300 today. Whitehat tech blog with 90% high quality info content.

I am not going to start bitching until I see what happens in a few weeks but if they have it stand the way it is now then I would say SEO is now a throw shit at the wall and see what sticks game, no one really knows anymore.

[broken image]
 
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