- Feb 14, 2015
It seems like links mean very little these days and even hurt you in some cases. Anchor texts seem to mean very little. Age is meaning little. Even domain authority is getting usurped by freshness. This could just be my vertical, I don't analyze others that hard and I don't do a lot of Google searching otherwise in my free time.
A site I do SEO for has been stuck at number 4 for a big money term and there's one site above me that I just can't figure out what they're doing. They have no where near the link profile, on page is not better, design is not better... I've exhausted almost everything (that I can think of). And, recently, they just jumped one of the biggest in our industry to hit number 2!
So yea, it's getting crazy!