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I've done some networking over the past few months and got me some good prospects who want to do digital advertising for their product/service. One of them is a dentist who already does well but wants more business. The other one is a product owner who got screwed over by a partner recently and wants to get back on his feet by using digital advertising as one of the ways to drive growth.
I shortlisted these two because they have a good product already. The dental practice is well-established with tons of good reviews going for them. The product owner has videos of them showcasing the product on national television. So as far as marketing the offers it won't be too hard.
The hard part is that I'm a one-man operation. I'm decent at buying traffic and writing articles and link-building for SEO, but my coding and web design skills aren't great. And I don't know how to present myself as an agency or expert in the field. In other words, building the trust via credibility and authority.
So I reached out to an agency that has everything I don't have. They have full-time graphic designers, coders, media buyers, the works. So if I present myself in association with these guys I'm increase my chances of closing the deal by a lot.
My question is how do I structure this? The prospects have cash to burn and I'm aiming to close at least in the mid five figures worth of business. How should I go about this?
A) I get an upfront cut of the total project amount. This is the easiest one to do, but I don't get any residual income if the customers renew the contract. But I guess I can use the funds to gain more customers.
B) Structure a deal somehow where I'm in partnership with the agency. But I have no leverage in this situation except for the fact that the customer trusts me. I have to remain the middleman and guard the customer jealously.
I'm meeting with the customer on friday and I need to have something to say to them by then. Any thoughts would be appreciated
I shortlisted these two because they have a good product already. The dental practice is well-established with tons of good reviews going for them. The product owner has videos of them showcasing the product on national television. So as far as marketing the offers it won't be too hard.
The hard part is that I'm a one-man operation. I'm decent at buying traffic and writing articles and link-building for SEO, but my coding and web design skills aren't great. And I don't know how to present myself as an agency or expert in the field. In other words, building the trust via credibility and authority.
So I reached out to an agency that has everything I don't have. They have full-time graphic designers, coders, media buyers, the works. So if I present myself in association with these guys I'm increase my chances of closing the deal by a lot.
My question is how do I structure this? The prospects have cash to burn and I'm aiming to close at least in the mid five figures worth of business. How should I go about this?
A) I get an upfront cut of the total project amount. This is the easiest one to do, but I don't get any residual income if the customers renew the contract. But I guess I can use the funds to gain more customers.
B) Structure a deal somehow where I'm in partnership with the agency. But I have no leverage in this situation except for the fact that the customer trusts me. I have to remain the middleman and guard the customer jealously.
I'm meeting with the customer on friday and I need to have something to say to them by then. Any thoughts would be appreciated