Using Author Boxes + Structured Schema to boost EAT

MuffinS

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Hi All,

I'm in a YMYL niche, so I need to work on EAT.
And this article here https://www.mariehaynes.com/resources/eat/ says that there is some good traffic to be gained if implemented well.

My plan is to:
  1. Create a Meet the Team Page
  2. Select a primary person / front man of the business (eg doctor, lawyer, expert) to be the "author" of my money pages
  3. In that primary expert page... create them a bio page that hammers creds and expertise
  4. In that bio page, max out Author & Persona Schema with
    1. affiliation
      alumniOf
      award
      hasCredential
      hasOccupation
      jobTitle
      knows
      publishingPrinciples
      sameAs
  5. In wordpress, create a new User account with Expert name (most of the websites I inherited have admin as the author of the page)
  6. Register Expert on Gravatar and add all social & expert profile listing directories
  7. Install a Author Box WordPress Plugin (for author profiles)
  8. Add the Author box wordpress plugin to my money pages https://www.coywolf.news/seo/google...o-the-author-page-in-article-structured-data/
  9. Strategically create more social profiles with Expert and add to the Bio Page Author sameas structured schema
I'm wondering if any of you have done anything like this? While I've seen a lot of posts that allude to this, nothing that combines everything?
This is kind of like Authorship way back in the day, but with Structured Schema?

Also, wondering if you can recommend any good Authorship Box WordPress plugins to help implement the Authorship part?
https://wpauthorbox.com/ seems to be the best option.

Thanks heaps
 
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I'm wondering if any of you have done anything like this? While I've seen a lot of posts that allude to this, nothing that combines everything?

Fairly certain I told you to do this months back. It's also not super hard to go to the big authorities that already rank and quite literally emulate what they do.

Aren't you on Elementor? Just build one? If not, the above looks good.

Also here's a quick head start for other worthwhile schema - Again you don't tell us exactly what the niche is (no-one is asking you to) but these are a good basis:

Code:
https://validator.schema.org/#url=https%3A%2F%2Fwww.verywellfit.com%2Fhow-to-do-a-hip-thrust-techniques-benefits-variations-5076783

To note, you should also be setting up schema on the individual author archives too.

Edit: Before you ask me about author page schema and can't deduce what I meant:
Code:
https://validator.schema.org/#url=https%3A%2F%2Fwww.verywellfit.com%2Ftara-laferrara-cpt-4688343
 

MuffinS

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Thanks so much, yes I think you did :smile: Super appreciate it, only now getting it implemented.
I've since switched to Oxygen and left element.

My niche is lawyers, so I'll also be doing
- Attorney
- LegalService

RE: Article schema
Very clean! I'm gonna have to ditch my rankmath and start handwriting schema to confirm.
Increadible EAT schema.... especially the reviewedby which I had not seen before.

RE: the author page schema. WOW!
I've never seen such clean structured schema like that. Exactly what I was looking for!!!!

Thanks again,, SUPER incredible!
 
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I've since switched to Oxygen and left element.
If this site is on Oxygen, just build your own, that way you have no plugin dependencies. The same could be said for all of those elements - like author archive pages, etc. all of which you can custom make via Oxygen templates.


Here's a tutorial by Lewis:
Code:
 https://oxygenbuilder.com/documentation/templating/singular-and-archive/


If you're not super comfortable building your own elements, there are decent libraries that exist - my favorite of the lot is probably Oxymade:

Code:
https://oxymade.com/
 
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