Thoughts on using AI for SEO

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What are your thoughts on this? I feel SEO is still worth learning, but like a lot of things, AI is reaching into it. What I am about to say is a "what if" scenario, but do you think that in the next five years SEO won't even be worth learning because of AI? I think AI will over-optimize, but devs could put in parameters to avoid doing so. Interested in everyone's thoughts about AI in SEO, not just the questions I asked. Thanks
 
Depends on what you mean by SEO. There's a lot of tasks within SEO and sub-types as well.

AI for on-page SEO? Sure, maybe in keyword selection, but it's pretty simple honestly as it is, with some of the more advanced techniques of the past possibly becoming unnecessary due to AI's ability to comprehend the topic.

AI for content development? Absolutely. AI for local SEO? I'm not seeing any direct application, though I can see it's usage in creating campaigns to get more views or in creating traffic-leak style "ads" or even PPC ads.

I also see a huge danger in people using AI in places where it's not necessary and slowing themselves down, not developing the "eye" for what they're doing, and blindly trusting the data of, and their budget with, AI.

AI for link building? Eh. There's nothing it can really provide there in terms of finding targets and getting the link placed, other than minor shortcuts in filtering you can already do in a spreadsheet or in writing quick email pitches.

AI for technical SEO? Not at all, and not a place to blindly trust anything AI spits out without experienced human oversight..
 
AI for link building? Eh. There's nothing it can really provide there in terms of finding targets and getting the link placed, other than minor shortcuts in filtering you can already do in a spreadsheet or in writing quick email pitches.
Eh mate, that's why we've not had a price increase in years... extra efficiency on the linkbuilding side!
 
The novelty with AI is wearing off and it seems like the technology is going to plateau. No Hal9000 in the future, unfortunately.
 
The novelty with AI is wearing off and it seems like the technology is going to plateau. No Hal9000 in the future, unfortunately.

People are definitely learning to recognise AI writing and calling it out. There's zero premium to using AI content now, unless as research etc.

What I see as the next step in AI are the other use cases, incorporating them into data pipelines and frontend UX, value adding can be enormous if you set up a good pipeline with AI.
 
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