Product lifecycle

All products have a lifecycle and as technology advances faster and faster the lifecycle will only get smaller and smaller.

A simple example are PCs. From my personal experience I have not bought a new desktop PC since maybe 2001. Everything has been laptops since. However in the last 2-3 years I barely touch my laptop anymore. I mostly use my smartphone. So the desktop PC's advantage of being more powerful than traditional laptops is gone. And now even laptop are going extinct eventually.

There are still things humans will always need on earth: sleep and food. That's pretty much it. I've seen homeless people with newer smartphones than me. How? I dunno. And the old adage of sex being a human requirement is out the window with the proliferation of porn and AI companionship - so even that's optional now on the extreme ends.

Humans don't even need clothes they'll go outside in pajamas now-a-days, walking around all day like that - like, really?

So besides sleep and food, everything else involved in the human existent is optional and therefore can become a luxury or commercialized at some level. That means they'll have lifecycles too.

So coming up with "what's next" - the only option is to create a mailing list - by being a brand as @eliquid mentions above.

The power is in the list.

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When you are a brand you can sell different products to different parts of your audience. You can come up with different services that fall under the umbrella of what you do. Example is Ford makes cars, Microsoft makes software, and McDonalds makes fast food. Each one has different products and each one has a lifecycle or at least peak until it is re-invented at some level.

All of the marketing gurus, like this Levelsio individual, have personal brands that allow them to launch new projects/products/services to their audiences that allow them to create different revenue. Similar concept but their personal brand is revolving around them, meaning they'll need to create content around them - but they have a focus, which is what corporate brands have.

Now once you have a brand that has a focus you need to utilize multiple marketing channels like SEO, social media, offline marketing, newsletters and all that fun stuff we've spent 2 decades talking about to generate revenue. I guess JCash was right, SEO was a fucking waste of time. Time to evolve.
 
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