I just got an email which led me to this blog post by Piwik... er... I mean Matomo: https://matomo.org/blog/2018/01/piwik-is-now-matomo/ This is what they have to say about why they decided to rebrand after 10 years in business: “After an epic 10 year journey creating and perfecting the best open digital analytics solution, we felt it was a good time to refresh our brand to reflect how far we have come and to reaffirm our vision: To create, as a community, the leading international open source digital analytics platform, that gives every user full control of their data.” So my question is... what's the real reason? I've never been involved in a decision this big. Is it some kind of "Highest Person in Charge's Decision", or is there some marketing angle at play here? It's working good enough that I just made this thread, but why ditch the very name that everyone knows you as after a decade, and change color palettes, when everything else stays the same? Is it because nobody knew how to pronounce Piwik even after all this time? WHY? That's what I want to know. _______ I'm a moron. I just read why in that post above, that I didn't finish reading before making this thread. Why not keep the name Piwik? For a few reasons, one of which is to ensure that Matomo does not/will not share its name with any other businesses unlike Piwik. We also want to protect the Matomo brand and for it to remain the open source community project name forever. They apparently were far more than just one or two other businesses using the word Piwik, whatever the heck that means. I see they're tackling the pronunciation problem they faced with Piwik immediately: So they actually got the trademark this time. Good for them. So I guess we need to pivot the point of this thread. How can they overcome any problems that might arise from this rebranding? What might those problems be? For most internet people, which is the entirety of their userbase, domain and inner page 301's should bring most everyone up to speed. But will they have to blow a ton of money to fix the name recognition problem that's coming? Also... how do they make money? Are they selling our data? Because they're entire "shtick" is privacy and security.