- Joined
- Sep 3, 2014
- Messages
- 6,300
- Likes
- 13,260
- Degree
- 9
Ongoing YouTube Platform News
- Thread starter Ryuzaki
- Start date
- Joined
- Sep 3, 2014
- Messages
- 6,300
- Likes
- 13,260
- Degree
- 9
Aside: YouTube has surpassed $100 billion in creator payouts. That's a lot of money!
Instead of having to burn in sponsored segments into your long-form videos, they're working on being able to trigger the insertion of a separate piece of video for those segments. The benefit here is you can remove them when a sponsorship expires, replace them with other sponsors at that point to re-earn for those videos, and whatever other creative ideas people will come up with.
That's great versus editing out those segments using the built-in editor in YouTube Studio, though I'd have negotiated higher terms to make them permanent, which I suppose most people do anyways. But here's the video if you're interested:
Sponsored Segment Insertion
On the Creator Insider video (embedded below) YouTube announced some things like being able to link out from Shorts to sponsors and other items like that, but the one that stuck out to me was...Instead of having to burn in sponsored segments into your long-form videos, they're working on being able to trigger the insertion of a separate piece of video for those segments. The benefit here is you can remove them when a sponsorship expires, replace them with other sponsors at that point to re-earn for those videos, and whatever other creative ideas people will come up with.
That's great versus editing out those segments using the built-in editor in YouTube Studio, though I'd have negotiated higher terms to make them permanent, which I suppose most people do anyways. But here's the video if you're interested: