Moving Content From One Site To Another

LinkPlate

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Hey BUSO! Hope all is good!

I have 2 sites that are fairly in the same industry but not exactly the same. I noticed that one site is gaining a ton of momentum while the other is not, even though both domains have similar setup and everything. Only noticeable difference is that the under performing domain seems to have lower quality links, not super shitty links, just less quality than the other site.

Anyway, the difference in rankings is HUGE so I am thinking of moving the content over from the shitty domain to the better one. It just seems to be the better move because on average, the content on the better performing domain is ranking higher AND faster.

Assuming I put the shitty domain on park and basically stop using it completely. My question is:

- How long do you think I should wait before publishing the content that was previously posted on that site on the new site? (all the content is unique so I am assuming that once that site goes down, Google will keep that content cached for a while before removing it - I just don't know how long that will be)
I thought about checking Google cache and Google index every week to see if they still have the old sites content cached (or not) before moving the content over to the new site, but I might be overthinking this.

- How would you recommend going about doing the switch? Deindex the old site first for a few weeks/month, then shutting down and move the content after another month? Just shut the site off and move the content after a month?

Any suggestions/recommendations are greatly appreciated. I am mostly worried about Google thinking the content is duplicate since the old site is already in page #1 for some keywords, but its just too slow for my liking and I know I can do better with the other domain!

Thanks again!
 
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Ryuzaki

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I'm thinking that your plan may backfire. I think Google's "actual" index is larger than their public facing index, and that there's a giant risk of you republishing the content on the new site and it ending up having an invisible canonical attached to it pointing to the original domain.

I think the correct move here is to move everything over and set up 301 redirects on the old domain. Homepage to homepage, about to about, contact to contact, and each inner page that you re-upload. Then keep paying every year to keep the old domain active and continue to keep it hosted so you have access to the .htaccess file (Apache) with all the redirects. Google does say you can eventually drop the redirects but I wouldn't risk it because I think you risk losing links when people start seeing 404's.

Your new site would gain the power of the lesser links of the old site, while the old content would gain the benefit of being on the new site with the greater links. I don't think there's any risk of "poisoning" the new site with the old content that isn't performing as well.
 

LinkPlate

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Got it. That makes so much sense. Thank you! Its actually easier than the method I proposed as well.

@Ryuzaki Sorry for yet another question on this same topic, but would you do this move all at once?

Basically, should I publish all the articles on the new site all at once and then 301 redirect everything? Or should I publish them slowly overtime and 301 redirect slowly?

I am assuming doing it all together would be easier and would signal to Google that this site has moved over to another one quicker than publishing the articles slowly overtime.

And also, would you backdate the articles to reflect the date they were published on the old site?
 

Ryuzaki

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Yeah, I would do it all at once. The sooner Google processes it all, the sooner it all gets settled. It's not something I want dragging on and on. I see zero benefit in dragging it out.

I like to backdate to the original date the articles were published. I don't think there's any technical reason to do it or not to do it. But I do prefer it.
 

LinkPlate

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Thank you! I am getting good at tracking/noting when things get done nowadays, so once I move everything over and 301 redirect. I will come back to this thread and post an update.