Local SEO What's The Current Gameplan?

[contract]

Citations
Backlinks
G My Business Profile...
Social Media Links/Junk links/reputation links/etc.

Anything else? Or it is business as usual.. Haven't done local in 10 years

 

[zelch]

reviews are one of the most powerful things you can manipulate to increase rankings. that and the actual location of your pin.

This will catch up up to speed, a few things have changed but this is mostly accurate still:
https://whitespark.ca/local-search-ranking-factors