How many anchors from my PBN site?

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So just went out and created my first one and only PBN site. I will expand later but want to learn from this site.

Question: How many contextual and blogroll links can I put to my money site?

One and done? One a month etc?

Someone told me one exact match keyword and that is it. Why would you build a site a only put one and be done forever? I mean I realize you don't put one in ever single article but why not 1,2,3 times a month?

What's ideal?
 
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