How long should I wait to build links?

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Hey guys,

When building a new site on a fresh domain, how long do you typically wait to do link building? I am concerned about doing link building while still in the sandbox.

My reasoning is that if Google sees I'm not getting much organic traffic, I must be paying for links and will be penalized.

Would love some thoughts on this!

Thanks!
 

mj22

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I dont think it really matters much. I dont usually start building links or aquiring them until all the on page stuff is complete and the social media accounts are set up and fleshed out, ie fb, instagram, twitter, ect.

From there i promote some stuff on social media to try get some traction there as well as sometimes buy REAL social shares/signals dripped out and then start running foundation links at my targets. My thinking is showing the social activity prior and while i bulid links it looks more natural that way (ie, site owners post on social media and it goes viral which in turn others start sharing or posting links to). I only buy social signals if i am not getting much viral action on social or just dont have time to push it more among the multiple projects i have going on at the same time.

Thats what i do and have no issues at all, just my 2 cents.
 
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Thanks! I think that's reasonable. Sharing your site other places where it can be seen besides just google.
 

Ryuzaki

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When building a new site on a fresh domain, how long do you typically wait to do link building?
It depends. Are you trying to build a site that employs SEO to make it rank and get traffic from Google? It sounds like you are.

If so, then building links should be happening from the start. It's no less important than publishing content. It's similar to asking "I bought a domain. How long should I wait to publish content?" The domain requires content to rank, the content requires links to rank.

My reasoning is that if Google sees I'm not getting much organic traffic, I must be paying for links and will be penalized.
I understand the reasoning. It's unfounded. When I register a new domain, the very first thing I do (in fact, I do it before registering so the profiles can't be stolen out from under me) is built social media profiles that link to my domain.

I've already built links so I have profiles to use in order to build more links to help promote my site. It's normal, basic marketing. Google understands people are going to promote their stuff. In fact, if you wait to rank on Google to get eyeballs from Google that then build links for you, you're going to wait a long time. You need to be on forums and social media promoting your stuff. And all of that involves building links to some degree. It doesn't imply you bought them.

Once you get more experience, you'll look back and remember when you were unsure about how powerful and smart Google is. They are, but not as much as they seem when it's all mystical and magical. You can get away with a lot. They're trying to do everything by algorithms and not by manual checks. And they're not going to manually check brand new domains with zero SERP real estate.

Less paranoia, more progress!
 
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I understand the reasoning. It's unfounded. When I register a new domain, the very first thing I do (in fact, I do it before registering so the profiles can't be stolen out from under me) is built social media profiles that link to my domain.
I figured just as much. I've built sites on expired domains before which has it's own risks, but I figured starting on a fresh domain was better for this niche.

Site was started about a week ago and I have pumped out about 15 posts to get a feel for good content. Just started outsourcing and doing HARO but as I was responding to a query tonight, it made me wonder if it could do more harm than good.

Thinking about it now, google wouldn't penalize you for getting a backlink from a high authority site.

Getting away from the screen and hitting the sauna definitely made things more clear.

Once you get more experience, you'll look back and remember when you were unsure about how powerful and smart Google is. They are, but not as much as they seem when it's all mystical and magical. You can get away with a lot. They're trying to do everything by algorithms and not by manual checks. And they're not going to manually check brand new domains with zero SERP real estate.

Less paranoia, more progress!

Amen to that. Thank you both!
 
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Build.. Build now.. Less is more. Quality over quantity.

Sincere
A 2012 Google Penguin victim.