How Did You Learn PPC?

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Hi Guys
Totally love the content I have found here..

PPC has jumped out at me as someone in his 40s in IT, really is the road I feel I should go ( I have never liked working in IT )

My question is, how do you go about learning PPC when you don't have a product to sell?

I only have £100-150 a month spare so I believe £5 a day on Facebook ads which is the platform I feel would work for my mindset.

However, how do you learn when you don't have a product?

Thanks very much everyone
 

bernard

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You can either run affiliate ads on a landing page or you can create a form and collect emails for something like an ebook, webinar, collection.

In theory, you could also create a Shopify store and sell some product, just have them be out of order or something. Not exactly sure how that works.
 

Ryuzaki

お前はもう死んでいる
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We've got some PPC masters here and hopefully they pop in and help you out.

The name of the game is data collection. You need to be able to afford enough data so you can start optimizing the campaigns. That means you need to structure your campaigns in such a way that you're doing single variable testing at the bottom levels. You need to find out what ad copy and ad creatives fetch you the best conversions (not just clicks) in the right locations and time frames for the right demographics. Setting up your campaigns in this manner let you drop out the non-performers and move towards being ROI positive.

You also want to have a landing page / squeeze page be set up so you can optimize conversions on your end too. If you're promoting someone else's product you may not have a choice here and hopefully they've done the work themselves.

It's all about optimizing and trying out different things. You may think you're perfectly optimized but you're really stuck in a local maxima, meaning the peak for that specific lander and campaign. But you could try something wildly different and get optimized there and be earning double the amount too. It's all about testing constantly because you'll also burn out your current campaigns and have to at least make new creatives and ad copy eventually, too. Not to mention copycats that will help you burn the campaign faster.
 

LinkPlate

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When you're doing PPC, you are paying for data! Data will help you get sales in the long run. The faster you test and FAIL, the better of you will be! It's important to embrace every failure because that is a step in the right direction.

TEST. FAIL. TEST. FAIL. TEST. SUCCEED. TEST. GROW

The best way to learn is to simply run your own ads! Since you have a limited budget, you can also start out with an online ppc course.

Good FB ads managers are in high demand so it might be a good platform if you want to start onboarding clients. I personally hate FB ads manager and think its a pain, especially with them changing policies every few days. There is always something that needs to be fixed. It's also glitchy at times when using their bulk uploader tool. Anyway, it might be a good starting point for you because CPC there is much cheaper than other PPC Channels.

I would also recommend you catch up on:

- FB Analytics. Learn the metrics and their meanings. Campaign types, Audiences, Bidding strategies, etc..

- Google Analytics. You should setup an account and literally spend a day going through every area of Google Analytics and learning what it can do/how it can help you. You can't simply learn it in a day, but you should become familiar with what the metrics mean in terms of actionable insights. Use UTM Tracking for FB Ads.

- Remarketing lists/Audiences. These are important for FB ads and PPC in general.

- Creative Assets. Size limits, File Types, Necessary sizes, etc..

- Testing. You will need to have tests running all the time. If you are not running tests, then you are just hitting your local maxima, and not learning anything.

Ultimately, you will want to be able to translate data into actionable insights!
 
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I gave Perry Marshall $3,000 in 2005. I don't recommend that path.

As others have said, pay to play and learn from the data you collect.
However, how do you learn when you don't have a product?

Lead gen and then push to an affiliate offer or even to display ad monetized content. The key is to actually give the user value every time you contact them. Whether that value is entertainment or education, they need to get something in return for what they are giving you (contact info, money, and/or time engaging with your message).
 
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AdSkills.com is what you need. That community and training is amazing.
 
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Not quite an expert yet, but what has worked for me was challenging myself to improve my campaigns in google ads every single day. Either improving ad copy, adding new ads, adding new keywords or expanding the list of negative words. Even if I didn't had time or it was Christmas, I still had to do something every day. Even if it was 5 minutes.

I also did a course on udemy, one of the more popular ones, and that gave me a lot of tips that I actually tried to apply. $10 or $12 well spent there.

Eventually went from losing money every month, to doubling or tripling my small investment. Still a long way to go. Not spending all that much on it yet.
 
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Can you please share more about your experience with this?
@sedo I'm currently doing the AdSkills "Trifecta" program that they recently promoted which consists of courses on GoogleAds (includes a sub-course on Google Shopping Network), Facebook Ads, and YouTube Ads. Included are also courses Marketing Research Blueprint, and Tracking 101. So far I've finished the GoogleAds course and most of the way through the Marketing Research Blueprint. The material is dense, no fluff and I have found it to be high quality compared to many of the expensive courses sold via webinars. Each course so far looks like a couple of hours mostly in follow along over the shoulder, professional format. All instructors have to have managed a $1 million annual ad budget to qualify to teach their course so no pretenders or wanna-be's teaching. I should state I have no affiliate or commercial connection to AdSkills. I'm only a student taking the program.

Plus I need to write three posts here on BuSo to be able to interact on other forums and this is one question I actually know enough about to be useful.

The guy behind it is Justin Brooke. I had never heard of him before I watched a webinar he did on using Google Display Network to generate and monetize leads, but it was amazing. It was a bit artful on their part as I thought the Trifecta program I was buying into would teach me how to do exactly what he presented since I was especially interested in the sophisticated way he monetizes his leads which combines CPA, paid ads, remarketing, email marketing and comarketing. Sadly once I opened the tin I discovered it was something else. The GoogleAds course in the Trifecta program doesn't cover the Google Display Network. That said I've been enjoying and learning a lot from the program although it's been delaying me spending time on getting IM things done. A useful yet shiny object.

What I've discovered is that this program and the more commonly promoted Jumpstart program are funnels to sell the full blown Digital Agency Program. With Jumpstart there is only one course (Online Marketing 101 I believe) after which you can take their certification to become (wait for it...) a Certified Junior Media Buyer and that makes you eligible to get a junior buyer job from their job board of client media companies. Jumpstart costs $500.
The Digital Agency Program gives you access to all their courses (including Twitter, Native, Instagram, LinkedIn, LandingPages). Once you've done the Media Buying Mastery course you can take the Media Masters test after which you're "certified" as a Digital Agency Master which makes you eligible to get agency work via their agency client work board as well as community of experienced agency people that have been through the same course. That costs $5000.
If you want a job in a company doing digital media buying or if you are already an agency that could use another channel to get work and a solid resource for you or your agency employees to learn a new ad platform these may be useful programs to consider.
I don't know if this is allowed here but I'm including the link to his webinar as it really blew me away what can be done when you know how, and he drops a lot of nuggets:
https://10000leadsaday.com/download-free-report/

I don't suggest you try to download the slides as you'll get pitched on AdSkills but sounds like you already are.

Comparing AdSkills to BuSo is like training to be in the army vs training to be a street fighter, and the latter is free.

For other useful and free CPA material search Chantal Stevens on YouTube. I started following her a few years ago when she lived in a Michigan trailer park and her CPA landing page was a Google doc because she couldn't afford hosting. Now she lives in a five bedroom house in Atlanta. Watch the oldest videos first. No need to buy any courses. It's all there.
 
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@sedo I'm currently doing the AdSkills "Trifecta" program that they recently promoted which consists of courses on GoogleAds (includes a sub-course on Google Shopping Network), Facebook Ads, and YouTube Ads. Included are also courses Marketing Research Blueprint, and Tracking 101. So far I've finished the GoogleAds course and most of the way through the Marketing Research Blueprint. The material is dense, no fluff and I have found it to be high quality compared to many of the expensive courses sold via webinars. Each course so far looks like a couple of hours mostly in follow along over the shoulder, professional format. All instructors have to have managed a $1 million annual ad budget to qualify to teach their course so no pretenders or wanna-be's teaching. I should state I have no affiliate or commercial connection to AdSkills. I'm only a student taking the program.

Plus I need to write three posts here on BuSo to be able to interact on other forums and this is one question I actually know enough about to be useful.

The guy behind it is Justin Brooke. I had never heard of him before I watched a webinar he did on using Google Display Network to generate and monetize leads, but it was amazing. It was a bit artful on their part as I thought the Trifecta program I was buying into would teach me how to do exactly what he presented since I was especially interested in the sophisticated way he monetizes his leads which combines CPA, paid ads, remarketing, email marketing and comarketing. Sadly once I opened the tin I discovered it was something else. The GoogleAds course in the Trifecta program doesn't cover the Google Display Network. That said I've been enjoying and learning a lot from the program although it's been delaying me spending time on getting IM things done. A useful yet shiny object.

What I've discovered is that this program and the more commonly promoted Jumpstart program are funnels to sell the full blown Digital Agency Program. With Jumpstart there is only one course (Online Marketing 101 I believe) after which you can take their certification to become (wait for it...) a Certified Junior Media Buyer and that makes you eligible to get a junior buyer job from their job board of client media companies. Jumpstart costs $500.
The Digital Agency Program gives you access to all their courses (including Twitter, Native, Instagram, LinkedIn, LandingPages). Once you've done the Media Buying Mastery course you can take the Media Masters test after which you're "certified" as a Digital Agency Master which makes you eligible to get agency work via their agency client work board as well as community of experienced agency people that have been through the same course. That costs $5000.
If you want a job in a company doing digital media buying or if you are already an agency that could use another channel to get work and a solid resource for you or your agency employees to learn a new ad platform these may be useful programs to consider.
I don't know if this is allowed here but I'm including the link to his webinar as it really blew me away what can be done when you know how, and he drops a lot of nuggets:
https://10000leadsaday.com/download-free-report/

I don't suggest you try to download the slides as you'll get pitched on AdSkills but sounds like you already are.

Comparing AdSkills to BuSo is like training to be in the army vs training to be a street fighter, and the latter is free.

For other useful and free CPA material search Chantal Stevens on YouTube. I started following her a few years ago when she lived in a Michigan trailer park and her CPA landing page was a Google doc because she couldn't afford hosting. Now she lives in a five bedroom house in Atlanta. Watch the oldest videos first. No need to buy any courses. It's all there.

what is the YouTube channel? I searched for Chantal Stevens and didn’t find anything.
 
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I learned a great deal about PPC mainly from two sources.
It covers the fundamentals, but it has some pitfalls, like recommending automated bidding strategies for new accounts. After you study the material, you can sit for an online 75 minutes assessment. If you pass, you can get a certificate. It is relatively straight-forward, and I was able to get it in less than three weeks.
This course is the go-to resource for newcomers, and some agencies require their newly hired employees to study it.

It is rated #1 in Udemy as the best course on the subject, and it covers a wide range of topics about Google Ads. It starts from setting up an account, writing ad copy, performing keyword research, how the auction works, account structure, site link extensions, conversion tracking, remarketing tags setup, Google ads automation with javascript.

The keyword research section alone is 7+ hours, and it covers match types, negative keywords, the AIDA sales funnel, and other topics.

I highly recommend it.

Good Luck!