Google News: Updates on the Official News Aggregation Service & App

EyesExist

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So, in case you all missed the news,

Google News stories will now be even more visible in search. Where 'Top Stories' was featured, now there are even more pictures to steal the attention away from those scrolling down towards search results.



Where is this Google News change going?

In my opinion, the way times are.. People are learning more and more the importance of living for today vs yesterday. There's a true power in those who understand this concept and I think it's part of our natural evolution for this to happen due to technology. Lack of attention. etc.

Google said:
Now, we’re using the latest in machine learning to bring this approach to top stories in Google Search, making it easier for people to dive into the most useful, timely articles available.
Before you saw just a photo and a bunch of headlines. Now, you will see a carousel of news allowing scrolling left to right. Basically the attention of people can be snatched before they even go down to search results .

To power this new experience, we developed a new story-understanding technology to map the people, places and things involved in a news story, and then draw connections between them. This technology allows us to create distinct groups of news articles. To generate these groups, we use a variety of machine learning techniques including BERT models to examine the related articles and determine where one story ends and another begins. Our research has shown that clustering results into clearly-defined stories is critical in helping people easily navigate the results and identify the best content for their needs.

For the full google blog on this topic: click here


Another interesting take from this: Google News Network Not Only Sites to Be Published

Google News may no longer need to be applied for shortly . The new technology is supposed to be able to recognize quality news sites, their relevant headlines of the day, and automatically put them into search's "Top stories."

Personally, I do NOT buy this part. I've seen some shifts in results but nothing indicates this is sucessful yet.

I also noticed that site's news articles are now being published to the 'google news section' of search in order of their 'power' .. different than before. The ranking was a bit all over the place. There was a big shift in this, within the last 7 days I estimate.
 
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Ryuzaki

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I never use Google on mobile, but I've just opened my phone to try it.

I searched "keyword tool" and found:
  1. What I assume is a single Adwords slot, but it's unmarked, which I'm sure the FTC is thrilled about.
  2. A featured snipped from Wikipedia defining what a keyword tool is with an image carousel
  3. "Videos from the web" carousel
  4. "People also search for" carousel and listing of questions you can expand
  5. 9 organic results
  6. Another giant list of "related searches"
I had to scroll for four full screen widths before I ever saw an organic result.

The reason I did this was because the .gif in the OP didn't show any ads so I was curious if they were willing to push those down in order to cram new features at the top. I'm not even sure #1 was an ad, but it has to be. There's no way they're giving an organic slot the top spot and having zero ads.

I'd love to see a breakdown of their Adwords revenue on desktop versus mobile at this point.

All of this begs the question... When are we going to see these "enhanced SERPs" on desktop with horizontal scrolling features?

I discovered something recently... let me find it and put it in here:

 
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Always changing. Google toyed with a news style box for any site if it was a relevant search for that site i.e. Builder Society Buy Sell Thread Updates... It obviously didn't stick after their trial but I would love to figure out a way to get carousel access since I've gotten into Google news.
 

EyesExist

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update of mine:

I've found Google now to be more effective in selling product
BUT these post may need to be more frequent now to maintain an easily viewed placement
It seems news is being cycled out of front page feature slots faster now
Pages still get ranked fastest however
 

EyesExist

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Update:
The Google News is still being tampered with heavily.

What I've seen:
1) High DA/PA google news sites right now are SUPER EFFECTIVE.
2) Putting your brand in a cluster of news stories is still a big boost for serps temporarily. After the news goes flat ( ~3 months), your site will shuffle if it's not still frequently mentinoed within a popular topic.

3) Something big is on the way however. Google's very focused on improving news quality and the sites that make it through the fire will likely be more impacting on search results than ever. Why? Google's secretly talking with diff news outlet about paying them to create content they feature. This content will likely only be from people/groups who are respectable journalist who don't compromise the facts ( but lets be honest.. if they have to pay $$$ for this, somebody else will pay for the contrary. It's all for sale) .

news story: TheVerge.com report

4) Another big issue mentioned here. Googles tryilng to avoid Europe's law that's requiring tech companies to pay news companies for previewing clips of their articles.
 
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Putting your brand in a cluster of news stories is still a big boost for serps temporarily.
I see this too, but with other types of "going viral," like getting a ton of Facebook shares, Twitter shares, or upvotes on Reddit. Google seems to know how to push anything that's "relevant in the moment" to the top and then let it drop back down over time. I see this on posts that don't have freshness involved, like a news article would.

What's nice is even though the post sinks back down in the SERPs it never falls all the way. There ends up being a new bottom that's higher up.
 

EyesExist

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Not sure what's going on with how they are ranking Google News site but i just saw a shift of page rankings that's GREAT for some lower da/pa sites I used/offered before. It's almost as if a GN site hits a certain level of content being posted daily, BOOM, all the content gets revalued and upgraded.

Still trying to figure this out.
 

EyesExist

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Oof, it now appears that since this update... Media companies are going after google.

To sum it up, since most people don't probably read much, the 'headline' of a story can be important. People simply browse and choose the headline from google instead of the headiness of particular media company sites, meaning Google can hoard all the traffic them-self.

It's fair game to me but, News media companies in France and Australia have gotten courts to rule in their favor; Google has to pay to feature news snippets on their site. It's essnetially them saying the headline , since there's an art to writing them, has value.


France's competition authority says that Google must go back to the bargaining table to negotiate a rate that the search giant will pay to link to articles on French news sites. So far, Google has flatly refused to pay fees to link to news articles, despite a new EU copyright directive designed to force Google to do so.

France was the first country to transpose the EU's order into national law. Google read the French law as allowing unlicensed use of the headline of a story, but not more than that. So in September, Google removed the "snippet" that often appears below headlines from its French news search results, as well as thumbnail images.

"We don't accept payment from anyone to be included in search results," Google wrote in a September blog post. "We sell ads, not search results, and every ad on Google is clearly marked. That's also why we don't pay publishers when people click on their links in a search result."
taken from: https://arstechnica.com/tech-policy...gle-must-pay-news-sites-to-send-them-traffic/


France’s competition watchdog ordered the U.S. tech giant to negotiate “in good faith” with French publishers and news services over the licensing fees it should pay for press content. The Autorité de la Concurrence said the talks should be wrapped up in three months, and insisted that they should result in a "remuneration" scheme for the publishers.
taken from: https://www.politico.com/news/2020/04/09/french-publishers-win-decisive-battle-against-google-177686


It will be interesting to see how Google tries to navigate out of this. They could just pull the sites of companies who want pay but then I think it would be a clear 'monopoly' issue.
 
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secretagentdad

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This is why France is a shithole.

Pay me if you link to my site. GTFO Only the most malignant petty bureaucrats and mafia use this logic.

Google should ignore these bureaucratic kleptocrats and file a restraint of trade complaint with the WTO and refuse to comply with any of their other smarmy nonsense to.
 

EyesExist

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Interesting how important "Google News" is becoming to the world. While many are not aware of this growing 'dominance' and useful of being a part of this syndicated network, THE WORLD of media is.

Another step: Google just gave $2.3-million dollars collectively to a group of 18 news organizations in the Pacific Asia regions It's part of the big G's desire to support publishers globally and destabilize media powers that hold the iron hand today. AT least that's my perception. Divide and conquer.

The search giant said more than 250 organizations had applied for the funding. Those that are selected showed “variety and creativity of their ideas” to explore ways to increase reader engagement that would drive greater loyalty and willingness in readers to pay for content.


The $2.3 million innovation challenge fund is not evenly distributed among the 18 hand-picked organizations, a Google spokesperson told TechCrunch. The company additionally also offers mentoring and training sessions to these organizations, the spokesperson added.
taken from: https://techcrunch.com/2020/04/30/google-gives-2-3m-to-18-news-organizations-in-asia-pacific/
 
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EyesExist

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Australia now takling about trying to Boycott Google News & Facebook News
https://www.theguardian.com/media/2...le-and-facebook-to-force-them-to-pay-for-news

A “collective boycott” of Google and Facebook may be an effective tool to force the digital giants to share advertising revenue with media companies, the competition watchdog has suggested.
surface glance: This would not be intelligent. They cannot retrain users to not use Google. Flip side, this means AMAZING opportunities could come about for smaller companies who decide to absorb traffic that's available with a sudden void.
 
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CCarter

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Australia now takling about trying to Boycott Google News & Facebook News
The fact they would even suggest this means they live in a fantasy world where THEY control how user's behave. All these dinosaur corporations are reacting to the new tech. For example when mobile usage started growing year over year Google had to react by start a mobile index and then eventually switching the mobile index to be the primary. You think Google wants the headache of having two separate indexes?

Removing a site from Google News won't magically make Google news less relevant, it will simple increase traffic to smaller sites that aren't a part of the boycott.

It's the same train of thought when SEOs come around stating "I can't wait till a new search engine beats Google". WTF. It has to be very significantly better for that to happen, and if it's significantly better do you as a failed SEO within Google think it's going to be 2007 SEO era? It's better than Google already... You ain't spamming that magical new search engine.

Backwards logic - happens when people live in a bubble/echo chamber. Always watch the behavior of the consumers if you want to keep up.
 

EyesExist

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@CCarter ALso the fact that google's now givinig out millions of dollars to small agencies in countries where people work harder for less........... and these grants are in some sort of contract form which I'm sure protects google's interests. I've seen content offices pop up in certain countries.......... It's no joke.. I think Google already saw this coming and aligning themselves to beat up the bullies.
 

EyesExist

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Google News gave away $5000 to different, small news media sites as a 'relief fund' curing the CoronaVirus epidemic.

This is great news for sites. I had 3 blog network owners who had to 'scrap' together money to deal with the epidemic. Reason being, staff could not come to the office, which i'm sure included some interns. Interesting to see that Google responded.

Google awarded this news relief fund to around 100 countries globally. There's millions involved overall in their giveaway. Still i question, what do these sites give up for this front end payout. Relief doesn't come free i'm sure.

In April, Google announced the initiative as a way to support small and medium-sized news organizations producing original journalism for local communities in the face of the COVID-19 pandemic. Over 12,000 applications from more than 100 eligible countries were submitted.
taken from: https://www.cvilletomorrow.org/arti...rlottesville-tomorrow-wins-google-news-grant/


What's also becoming clear. Google News is one of the most important parts of Google that people overlook and I'll leave it at that.

Entire countries are fighting over how the Google News feature works.

An interesting stat I cannot find yet... How many people are searching/reading on Google News daily. I found a Quora report that says 340-million were using it as of 2016. I can imagine today, the numer is doubled if not tripled.
 
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