Google introduces customer match - match your email lists

[emp]

http://marketingland.com/google-email-address-audiences-customer-match-adwords-144307

The new product, called Customer Match, lets advertisers upload their customer and promotional email address lists into AdWords. The launch was rumored this spring in a report by the Wall Street Journal, but the new targeting capability extends beyond search to include both YouTube Trueview ads and the newly launched native ads in Gmail.

Customer Match marks the first time Google has allowed advertisers to target ads against customer-owned data in Adwords. Google matches the email addresses against those of signed-in users on Google. Individual addresses are hashed and anonymized. Advertisers will be able to set bids and create ads specifically for geared to audiences built from their email lists.

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[Stephen]

I can see that being very powerful for those who are good at collecting email addresses!

 

[Ryuzaki]

Imagine using this with segmented email lists... you can remove the members of the list that convert from the emails already, and just reinforce those who need a little more warming and branding impressed upon them... This is tasty. Should offer high conversion rates over all, compared to regular Adwords campaigns.