Google Discover

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Google Discover is Google's recommendation engine. Based upon past behavior, Google figures out a user's interests and suggests more content similar to that. It apparently takes into consideration a user's expertise in that interest. Users can also choose what topics to receive more recommendations of.

Use cases listed on the Google site for this includes: people planning trips, where they are suggested other pages; people reading about a hobby of theirs; and some other stuff.

In my opinion, having content that appears on Google Discover would be a good top of the funnel way of obtaining traffic, brand exposure, and some customers. One thing I've learned is that by having a 1,200 px wide image, you increase your odds of appearing on Google Discover. The image should be something that is appealing to people who are interested in that topic.

What other things have you considered or tried for Google Discover? If this is totally new for you, you're welcome :smile:
 

bernard

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I noticed one of my articles made it to Google Discover, don't know why. It did send a lot of traffic. Didn't convert very well though.
 

ToffeeLa

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My experience:
Generally happens with WP sites (although one site with blog in subdirectory has also had 'normal' pages in Discover).
Images not as big as mentioned as mentioned by @Philip J. Fry but with OG markup.
GSC reckons 5-6% CTR wrt impressions/clicks on the top graph but the stats underneath are incomplete/useless.
No real pattern to content (although all in same massive general niche).
 
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My experience:
Images not as big as mentioned as mentioned by @Philip J. Fry but with OG markup.
From https://developers.google.com/search/docs/advanced/mobile/google-discover:

"To increase the likelihood of your content appearing in Discover, we recommend the following:
  • Include compelling, high-quality images in your content, especially large images that are more likely to generate visits from Discover. Large images need to be at least 1200 px wide and enabled by the max-image-preview:neutral:arge setting, or by using AMP. Avoid using a site logo as your image."
... I'm going to include large images that are at least 1200 px wide. It says it right there.
 

ToffeeLa

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... I'm going to include large images that are at least 1200 px wide. It says it right there.
Not disputing what you are saying, just giving my own experience. Mine are 840px. Possibly I could have more Discover results if I made them larger but there is a limit to jumping through hoops.

I had a bit of a scout around GSC (which seems to be very badly coded in relation to Discover) and, if you switch from a site with Discover featured in the side panel (not all sites will have it) while in the Discover results to another site, you can sometimes discover Discover results which are not normally shown.
 
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For the last 3 days, I've been having a spike of Direct traffic.
Where does this come from?

Google Discover:
DzCntjE.png

The CTRs are insane. And bear in mind: 10.6% is the CTR for all countries. For France, it's 19.5%.

Without doing any research, I thought Discover was an app. It's not.
It's simply the feed displayed on the Google mobile app.

From my own data, I will agree with @ToffeeLa:
No real pattern to content (although all in same massive general niche).

I've already had some traffic coming in from Discover some time ago; about 600 visits over 10 days.

I'm having an idea: create a FB ad redirecting to the posts Discover promoted, targeting people using an Android smartphone—Android Webview traffic (in Analytics, Audience > Technology > Browser/OS) being up 275% the last 3 days compared to the 3 days before.
wBUN05Z.png


Anyone here making a decent chunk of traffic from Discover (on a regular basis)?

Resource: Performance report (Discover) (support.google.com)