- Sep 3, 2014
--- Public Service Announcement ---
Google Analytics Bug
I noticed yesterday while traffic leaking that Analytics was showing what had to be drastically low numbers.
I'm not sure exactly when it started, perhaps on the 16th at some point later in the evening. But yesterday my site shows a 30% drop in traffic, with no sign of an update, no keyword movement, no suffering of revenue, no loss of ad impressions, etc. Has to be Google Analytics, right?
There started to be rumblings around the web from Twitter, Black Hat World, Webmaster World, and this morning my ad network even put out a statement.
Which is good because I about had a heart attack when I saw my ad network's calculations. My pageviews were way down the exact amount Google Analytics was, but my RPM was through the roof the same percentage... then I remembered that they do use my analytics data, so it makes sense it'd be off. I thought it was a confirmation I tanked at first.
Anyways, if you see yesterday's traffic is in the gutter, don't panic.
Whether or not Google is able to adjust those numbers is unknown. We might just have to add a comment to our analytics for "another big day at Google HQ."