Good User Interface Practices for Higher Conversions with GoodUI.org

Ryuzaki

お前はもう死んでいる
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Today I came across a really nice site that's collecting ideas for user interface split testing and then doing the tests out in the wild.

The ideas are all good, and every test that showed negative results didn't seem to wait long enough to get enough confidence in the outcome, which I'm sure will average out as they keep getting more data.


Example Suggestions

So for example, here's the first 7 of the current 75 suggestions:
  1. Try A One Column Layout instead of multicolumns.
  2. Try Giving a Gift instead of closing a sale right away.
  3. Try Merging Similar Functions instead of fragmenting the UI.
  4. Try Social Proof instead of talking about yourself.
  5. Try Repetition instead of showing it just once.
  6. Try Distinct Clickable/Selected Styles instead of blurring them.
  7. Try Recommending instead of showing equal choices.


Visual Example

To give you an idea of how the site works, here's #7 in a screenshot:



Check It Out!

There's a whole bunch of these that are immediately actionable that we can apply to our sites. Even if we only use 5 of the 75 and can squeeze out a 5% lift in conversions... well, that's a good chunk of money. And as you know, percentages scale, since they're multiplicative and not additive.

Source: GoodUI.org

What Have You Tried?

Are there any suggestions on here that you've used as changes and seen an actual lift? I'll implement some suggestions on a decently trafficked money page and see if it's good enough to be translated across them all. There's undoubtedly some places I could be more aggressive, like mini-tables and such.

What about you?
 
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Table of contents, link to headers, let Google pick up on it too. Really solid results for content pieces.
 
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Good god. For a website promoting good UI their text spacing and formatting is incredibly offensive to my eyes, especially on desktop. But then again it's about UI that sells, and so much of it is gold.