Facebook conversions in Google Analytics go under direct traffic

Discussion in 'Marketing' started by TacoCat, May 15, 2017.

  1. TacoCat

    TacoCat Bueno...

    Apr 2, 2015
    I have something interesting that I haven't seen before.

    I got my Pixel set up correctly, the Purchase is registered when the visitor lands on the thank you page, I tested everything, that is the only place where it registers. (it is also set up to not fire twice if the client returns to the thank you page for some reason).

    The links are UTM tagged for each ad and everything.

    So here is the fun part.

    In Facebook I'm seeing the purchases correctly, as many as I get on Facebook I get in reality.

    In Google analytics under Acquisition -> Campaigns I can see all my tagged traffic, BUT 0 conversions, all the conversions go under direct traffic.

    Now, at first I thought that maybe they come to the website, and then return directly, but no In the goal path I don't see my facebook campaigns anywhere.

    Any ideas on why this might be happening?