Does changing your WordPress theme have an affect on your SEO?

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Hi Guys,

I'm currently looking to increase my conversion rate with a huge overhaul of my affiliate site.

Before I do this, I just wanted to know the impact of doing so.

Things that are remaning the same will be:

- URL Structure
- Content

I'm looking to use Divi, as I like the ability of being able to use the page builder inside posts.

Let me your guys thoughts!
 
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Yes, changing the HTML, the CSS, the JS, and everything else can have an effect on your rankings. Google will have to take the time to re-render your pages, re-read your pages, understand the new HTML structure, and then comprehend the content itself. It should notice that the content hasn't changed, but I would still expect to see a shake-up that could last up to 3 months.
 
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of course it will have an effect for reasons already stated, but if you're migrating to a lighter weight theme, it's a positive afaic.
 
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Change Busolightning3.1 to Thrive Theme, Adsense RPM increase 30+
 
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Would recommend also paying attention to how mobile friendly the Wordpress theme is. Being SEO friendly on desktop isn't enough these days.
 
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Change Busolightning3.1 to Thrive Theme, Adsense RPM increase 30+
was considering Thrive Theme for a project, do you need to keep paying the continuous subscription to use it? or can i just pay for 1 month, cancel, and get it? how do you like it?
 
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@pluto
Thrive Theme free for me, actually, I never spent 1 cent on Wordpress themes and plugins