Best tools for landing page conversion rate optimization?

Discussion in 'Marketing' started by pfingy, Jul 6, 2017.

  1. pfingy

    pfingy

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    Anyone have favorite tools for split-testing landing pages?

    This is something I'm looking into now, I'm gonna need to setup some kind of split-testing tools ASAP. I'm partially leaning towards implementing something myself just using Nginx configs, but I feel like the smart thing to do is to use something off the shelf instead of wasting time setting up my own system.
     
  2. eliquid

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    eliquid SERPWoo.com

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    optimizely
     
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  3. pfingy

    pfingy

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    Thanks @eliquid

    I tried getting info from the Optimizely site, but no quick answers about how it works. Do I have to build the landing page with their tools? Or is it a JS script that I can include and it overrides different elements?

    Anyway, I like the pay as you go idea, so I guess it won't hurt to just try to start using it and see how it goes.
     
  4. eliquid

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    eliquid SERPWoo.com

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    its a JS script you add, but you add/change the elements within Optimizely
     
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  5. Mahjong

    Mahjong 山外有山 人外有人

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    I guess this is off topic, Copywriting is the best tool you should account for...
     
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  6. pfingy

    pfingy

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    John Caples would not approve of skipping testing in the copywriting process.
     
  7. finnegan

    finnegan

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    Optimizely is great but it's so damn expensive now. We're using Visual Website Optimizer at the workplace and I find that to be good for what we need it for. If you're on a tight budget, that's a good one to check out.
     
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  8. pfingy

    pfingy

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    I'm going to check out both Optimizely and VWO, but honestly, Google Content Experiments is actually really close to what I was thinking of implementing myself. My main concern with all of these tools is the increased number of requests to get the page to load, since you have to call the 3rd party's service before the test content is loaded.

    I'm much more comfortable with code than I am with visual editors. I was surprised to see the Content Experiments setup for testing variations without a redirect, it was exactly what I was planning on doing: including some JS on the page to just overwrite the elements under test. My idea was to simply change the submit URL for each test to track conversions per test, but Content Experiments gives you more functionality and a more robust solution.
     
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