eliquid
Digital Strategist
- Joined
- Nov 26, 2014
- Messages
- 1,192
- Likes
- 2,473
- Degree
- 4
I firmly believe $0.80 of every ad dollar should be spent on the headline/hook.
IYKYK
Because of this, I have always been more focused on hooks and headlines than other parts of my ad.
And seeing how Google and Meta are shifting us to more to CTV and Linear type of targeting, this focus has paid off a ton for me.
So I built a small tool to help me do the market research and hook writing for all my ads. While I use these mainly for video ads, I have used the data for image ads and also text ads too.
The tool is not public. Don't ask.
But Im wanting to test it on other advertisers who are already spending decently on video atm. People who have good landing pages and websites, good spend behind their ads, are maybe primarily focused on ecom ( sorry I dont think mobile apps or lead gen would really benefit as much ) and people who have something in place to get videos made to test these hooks and headlines.
Anyone down for some free headlines and hooks so I can test out my inhouse tool more?
I can't accept everyone. I will need to ask you some questions about the above to see if you are a good fit.
IYKYK
Because of this, I have always been more focused on hooks and headlines than other parts of my ad.
And seeing how Google and Meta are shifting us to more to CTV and Linear type of targeting, this focus has paid off a ton for me.
So I built a small tool to help me do the market research and hook writing for all my ads. While I use these mainly for video ads, I have used the data for image ads and also text ads too.
The tool is not public. Don't ask.
But Im wanting to test it on other advertisers who are already spending decently on video atm. People who have good landing pages and websites, good spend behind their ads, are maybe primarily focused on ecom ( sorry I dont think mobile apps or lead gen would really benefit as much ) and people who have something in place to get videos made to test these hooks and headlines.
Anyone down for some free headlines and hooks so I can test out my inhouse tool more?
I can't accept everyone. I will need to ask you some questions about the above to see if you are a good fit.