Anyone earning well from a legit YouTube channel?

Discussion in 'Board Room' started by Samwise89, Jul 16, 2017 at 6:28 PM.

  1. Samwise89

    Samwise89

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    I keep returning to this idea.

    About five years ago I made 3 videos in a niche with few high dollar advertisers and it still pulls in a few bucks a month. That's nothing, but it shows how quickly it could snowball if you're consistent. And even more if you choose the right niche and do the keyword research, promote the videos, and stay active.

    @Kevin is doing well with his, seeding it from his already well-off website. That's one way I've thought about going at it. Why not strengthen your main brand if you're going to do it.

    My problem is it's real slow like SEO and it's really time consuming. A lot of it would be doing some PPC internally on YouTube or Facebook to get the metrics up so you can rank in YouTube. I know you can rank in the SERPs too.

    I'm curious about it. As a standalone project it would be a blast, but that's inefficient when you can tack it onto a prior project and have an even bigger flip later.

    An interesting one I saw recently was someone going through all of the public domain scifi, horror, mystery, radio shows, classic audiobooks that volunteers read, and uploading them.

    At $2 CPMs I'd be willing to do a real channel and also a channel like the public domain audiobooks and win by volume.

    I'm just blathering now. Anybody have anything to add?
     
  2. Prentzz

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    Prentzz

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    Yes, Adsense absolutely sucks. The real money is in getting sponsors for individual videos. I've seen people getting average 30,000 views and getting paid $1000 per video. In most cases YT Adsense ends up around $1 per 1000 views, that's just an average number that's gone by.
     
  3. Philip J. Fry

    Philip J. Fry Enjoying 1999!

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    I know a guy who had a channel. He now has a production crew and runs like 5 channels (1 mill+ subscribers).

    Basically, from knowing him, YouTube success is all about finding a formula that works and creating that content.

    Soo... the formula might be "Videos of things getting crushed by a hydraulic press" or "People reacting to viral videos" and then just create a new video every day or whatever.

    It isn't rocket science, but it also isn't something anyone can do -- you'll have to figure out what is entertaining and be able to scale it.
     
  4. Samwise89

    Samwise89

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    @Prentzz Good point about sponsors. That's the real money but also means you need to build a real following instead of getting passive views from search traffic. I'd like to have my quality be that high. It's like a big brand site instead of an SEO niche site.

    @Philip J. Fry Yeah that is something I was thinking about. Scaling with a simple formula. These talking heads on YouTube can sit at their desk where the lights and mic are already set up, can ramble for 10 minutes, barely edit it, and get it published probably within an hour per video, not counting the time it takes to think up what to say. I don't want to do that, but the hydraulic press and shooting stuff in slow motion is exactly the kind of set up I need. Fast, easy, doesn't require creativity. Can crush or shoot whatever is trending, like a fidget spinner.

    I see the whole operation like an email list. You have to be consistently publishing and you can get more and more value out of each subscriber. At a certain point you can start running ads for each video too, if you can start to figure out an average value of each video. If you're slick with optimization you might be able to be a big brand and still pull search term traffic.
     
  5. Philip J. Fry

    Philip J. Fry Enjoying 1999!

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    @Samwise89 Ugh... the second paragraph is totally off. After you've got subscribers, your security comes from the subscribers. No one's googling "videos of fidget spinners getting crushed" or "Top 5 facts about Bin Ladin" but people who find Crushing Videos or Edutament videos entertaining would watch them back to back (or daily).

    So, yeah, you need a viewer base -- like any other show.
     
  6. Kevin

    Kevin Beast

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    I would never do YT to monetize solely off of ads unless I already had a nice income stream / job elsewhere, or 100% didn't give a fuck about how much I'd make and wanted to do it purely for the love of it. Just my 2c as someone who does earn a bit from YT.
     
  7. Prentzz

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    Prentzz

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    Presuming that you mean automated ads i.e. Adsense, I agree completely. You should have an idea in place of a way you can monetize your videos. I keep saying it, but sponsored videos and sponsored posts can charge a lot and are a good choice if you don't have your own product, presuming you have a very engaged and niche audience. @Kevin is in this position. If you only create videos about a particular niche, you can reach out to advertizers (or just give an influencer agency a %) and earn significantly more than adsense.
     
    real likes this.
  8. Kevin

    Kevin Beast

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    Yup, the sponsored content is the way my YouTube efforts will go from now on (while I work on my own products). @Prentzz