I keep returning to this idea. About five years ago I made 3 videos in a niche with few high dollar advertisers and it still pulls in a few bucks a month. That's nothing, but it shows how quickly it could snowball if you're consistent. And even more if you choose the right niche and do the keyword research, promote the videos, and stay active. @Kevin is doing well with his, seeding it from his already well-off website. That's one way I've thought about going at it. Why not strengthen your main brand if you're going to do it. My problem is it's real slow like SEO and it's really time consuming. A lot of it would be doing some PPC internally on YouTube or Facebook to get the metrics up so you can rank in YouTube. I know you can rank in the SERPs too. I'm curious about it. As a standalone project it would be a blast, but that's inefficient when you can tack it onto a prior project and have an even bigger flip later. An interesting one I saw recently was someone going through all of the public domain scifi, horror, mystery, radio shows, classic audiobooks that volunteers read, and uploading them. At $2 CPMs I'd be willing to do a real channel and also a channel like the public domain audiobooks and win by volume. I'm just blathering now. Anybody have anything to add?