Amazon Pricing Strategies

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Apr 7, 2016
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I have some general questions about pricing / repricing for anybody selling on Amazon.

What pricing strategies are you using? Do you target gross margin on a category or item level, Go for buy box no matter what as long as there positive ROI?

At what point do you decide that price alone isn't enough to win the buy box?

What competitor factors affect your pricing decision (stock, seller rating, etc). Do you price against Amazon differently than other sellers?

Do you face price parity issues with your site? If so do you allow Amazon pricing to influence site pricing?

Are you using dynamic repricing? If so are you applying global rules?
 
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