Advanced SEO Techniques [ Constantly Updated ]

CCarter

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I'm going to post advanced SEO Techniques here, if you have any legit ones feel free to add them.

First up:

The Anatomy of Top Performing Articles: Successful vs. Invisible Content – SEMrush Study - The Key Findings

- Longreads of 3000+ words get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words).​
- Shorter articles (300-900 words) have zero shares 4.5 times more often than long reads of 3000+ words.​
- Articles with long headlines (14+ words) get 2x more traffic, 2x more shares, and 5x more backlinks than articles with short headlines (7-10 words).​
- Articles with list headlines (those that start with a number like “N things…”, “N ways…”, etc.) get 2x more traffic and 2x more social shares than other types, followed by guides and “how-to” articles.​
- 36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.
- Articles with 5 lists per 500 words compared to articles with no lists get 4x more traffic and 2x more social shares.​

source: The Anatomy of Top Performing Articles: Successful vs. Invisible Content – SEMrush Study
 

EyesExist

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Great info. Most of these i already use. This shouldn't be on "STDDM" . It's valid info!
 

CCarter

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Link Prospecting: https://neomam.com/blog/link-prospecting/


- What Links Are, and What They Are Not
- Leaving the Automation Nation and Getting Rid of The Metrics Mindset
- Step 0: Define Topic Areas and Verticals to Target With Your Content
- Step 1: Spend Time Online to Identify Suitable Types of Sites and Verticals
- Step 2: Handpick Sites Your Content Could Resonate With
---- Approach 1: Find sites that match your strategy and your content
---- Approach 2: Find news sites that have featured the format of your content recently
---- Approach 3: Find sites that have covered similar content to yours
---- Approach 4: Find sites that have covered similar stories in the past
---- Approach 5: Find sites from verticals you’ve identified in your outreach strategy
- Step 3: Dig Deep for Solid Contact Details
---- Stage 1: Identify the best person to approach with your content
---- Stage 2: Find a backup contact
---- Stage 3: Find the direct email address of the person you want to pitch to
- Step 4: Keep Building Your List Based on What’s Working During Outreach
- Step 5: Stop Prospecting Blindly If It’s Not Working And You Don’t Know Why
- A Case for Humanity in Link Prospecting
 

CCarter

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Great guide to round out SEO knowledge: Rarely Used SEO Techniques


- Wikipedia Link Rot – A Secret Goldmine for Broken Link Building
- Boost Your Traffic Using the Synonyms Ranking Technique
- Benchmark Your Competitors’ Broken Links
- Use the Adwords Campaigns to Inspire Your Keyword Usage
- Use Content Curation to Create In-depth Articles that Engage
- Get Ahead of the Game by Diversifying Your Link Profile
- Diversify Your Rankings with Youtube Descriptions
- Engage Extra Audience and Gain Traffic with the Skyscraper Technique
- Use Long Tail Keywords to Target Specific Audiences
- Get Keyword Ideas from Wikipedia
- Publish Information-rich Content
- Use Internal Links to Spread Your Page Authority Sitewide
- Turn Evergreen Content into a Constant Traffic Source
- Rank Better in Search Engines by Creating Your Own Keywords
- Create an Expert Roundup to Generate Awareness about Your Blog
- Keep Track of Your Competitors’ Strategies with In-Depth Link Audits
- Improve Conversion Rates – Optimize Your Landing Pages
- Create a Mobile Friendly Site to Increase Your Rankings
- Use Infographics to Increase Visibility
- Build a Robust Profile on Authoritative Social Media Platforms to Boost Rankings
- Help Your Page Indexing with Internal Deep Links
- Get More Traffic by Updating Old Content and Sharing It on Social Media
- Try Guest Blogging to Increase Exposure and Consolidate Your Brand
- Optimize Your Website for Better Page Indexing
- Be Creative In Your Outreach and Link Building Strategy
- Use Influencer Marketing to Frame Your Content Marketing Statements
- Associate Photos with Your Brand by Asking Websites to Give Image Credits
- Engage with Influencers Who Recently Mentioned You on the Web
- Use Comment Marketing to Generate Leads
- Improve Brand Management – Use Press Releases When You’ve Got Something Big Going On
- Target One Keyword Per Page to Avoid Cannibalization
- Make Multimedia Part of Your Content and Increase Engagement
- Link Out – Use Appeal to Authority to Back Your Statements & Gain Credibility Boost
- Create Tables of Contents to Improve User Experience
- Use Heatmap Tracking to Optimize Your Call to Actions Display
- Minimize Bounce Rate with Friendly 404 Pages
- Rank Better – Get Rid of the Unnatural Links & Prevent Negative SEO Attacks
- Show Social Proof of Your Popularity
- Use Diacritics to Perform to a Specific Level in Terms of SERPs
 

CCarter

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Structured Data which results in feature snippets are available with examples: https://support.google.com/webmasters/answer/7358659?hl=en


Gallery page: https://developers.google.com/search/docs/guides/search-gallery
 

Mahjong

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Log File Analysis: 9 Actionable Ways It Can Be Used for SEO

1. Find Where Crawl Budget is Being Wasted
2. Are Your Important Pages Being Crawled at All?
3. Find Out If Your Site Has Switched To Google’s Mobile-First Index
4. Are All of Your Targeted Search Engine Bots Accessing Your Pages?
5. Spotting Incorrect Status Codes
6. Highlight Inconsistent Response Codes
7. Audit Large or Slow Pages
8. Check Internal Links & Crawl Depth Importance
9. Discover Orphaned Pages


Log File Analysis: 9 Actionable Ways It Can Be Used for SEO
 
Last edited by a moderator:

Mahjong

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SEO for Progressive Web APPs (PWA) and JavaScript sites

  • 1 What is a PWA and how it works
  • 2 How Progressive Web Apps work
  • 3 How search engines deal with Javascript nowadays
    • 3.1 Crawling != Rendering != Indexing != Ranking
    • 3.2 Rendering a JS site costs a lot
    • 3.3 Google won’t wait indefinitely to render a page
    • 3.4 Google renders JS in 2 phases
    • 3.5 Types of events and links that Google follows
  • 4 Rendering approaches for JS sites
    • 4.1 Client Side Rendering (CSR)
    • 4.2 Server Side Rendering (SSR)
    • 4.3 Hybrid Rendering
    • 4.4 Dynamic Rendering (DR)
    • 4.5 SSR better for users, CSR better for servers
    • 4.6 Google’s official recommendation
  • 5 Good practices for PWA and JS sites
    • 5.1 PWA and performance audit
    • 5.2 Mobile-Friendly Test
    • 5.3 Fetch and Render
    • 5.4 Crawl and compare staging with production enviroments
    • 5.5 Crawl emulating mobile and rendering JS
    • 5.6 Check meta tags with other User Agents
    • 5.7 Browse without JS emulating other User Agents
    • 5.8 Check console errors and links on Chrome 41
    • 5.9 PWA SEO Checklist for CSR
    • 5.10 PWA SEO Checklist for Dynamic Rendering/SSR
    • 5.11 PWA Checklist UX & WPO
  • 6 Experiment: PWA without prerender (CSR)
    • 6.1 Test 1: rendering
    • 6.2 Test 2: rankings
    • 6.3 Test 3: new content indexing
    • 6.4 Test 4: the two waves of indexing
  • 7 Conclusions

https://www.christianoliveira.com/blog/en/seo-progressive-web-apps-pwa/
 

fatalityhawk

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Thin & Duplicate Content: SEO Guide for eCommerce Sites

What is Duplicate Content?

Internal Technical Duplicate Content
Non-Canonical URLs
Session IDs
Shopping Cart Pages
Internal Search Results
Duplicate URL Paths
Product Review Pages
www vs. Non-www URLs & Uppercase vs. Lowercase URLs
Trailing Slashes on URLs
HTTPS URLs: Relative vs. Absolute Path

Internal Editorial Duplicate Content
Similar Product Descriptions
Category Pages
Home Page Duplicate Content

Offsite Duplicate Content
Manufacturer Product Descriptions
Staging, Development or Sandbox Websites
Product Feeds
Affiliate Programs
Syndicated Content
Scraped Content
Classifieds & Auction Sites

What is Thin Content?
Thin/Empty Product Descriptions
Test/Orphaned Pages
Thin Category Pages

Tools for Finding & Diagnosing Duplicate eCommerce Content
Google Search Console
Moz Site Crawl Tool
Inflow’s Cruft Finder SEO Tool
Search Query Operators (site:, inurl:, etc.)
Plagiarism, Crawler & Duplicate Content Tools
Additional Resources

https://www.goinflow.com/duplicate-content-ecommerce-seo/
 

CCarter

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Cheap hosting will kill your rankings eventually. I'm not sure why Shared hosting is still a thing when Digital Ocean, Linode, and other solutions like AWS exist at a cheaper rate, but now we've got a long term experiment that shows shared hosting is killing your SEO:




Sauce: Long Term Shared Hosting Experiment
 
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As soon as I read this, I knew this was me. I am cheap when it comes to my own SEO and going after my own competitors. I do a little here, and there, but it's crap. I am the first to admit. I have been a lurker of CCarter and this forum, because I am scarred of forum name recognition, mostly from Wicked. But, the funny thing is, when CCarter posts stuff that is aggressive about us, I relate.

So, I read this, and knew this was me. I am Siteground shared hosted on GoGeek, so I paid the few bucks to immediately be dedicated IP, then I also paid to be WP Rocket (even though I am all about FREE), then I paid their CDN built in for a few more bucks. Well, I did this, because I reverse engineered the top #1 guy, and they did have fast TTFB and mine was embarrassing. I saw that they did not have any Cadillac hosting, but did have WP Rocket and their CDN

The thing that sucks for this lazy study is, there was a Algorithm change during the switch up. I also did not do a before after screen shot, or scientific study.

I did a lazy shoot from the hip, threw cheap money at it. Well, I went from rank 10/11 depending on the days, to #6 with nothing else.

I did do all the speed tests, pagespeed, ttfb tests, etc.. and they all came out awesome.

So, in conclusion. If you have the resources, then experiment too. I actually think its all about TTFB as the primary factor, but this is my non testing, non scientific, guesSEO opinion. The great thing about being a OGSEO, is your wisdom and instincts.

Thank you CCarter for posting all the posts. I am a reader/follower, and I'm certain you have other lurker readers too.