Ad Spend on the Mobile Web Doubled Last Year

[MetaData]

Followup to @Romac's thread from the other day.

Interesting that in-app mobile ads are down, while mobile web ads are up significantly. Make sure you guys are paying attention to how your ads show up on mobile if you're a publisher. Last year I made the shift from shopping for themes on my desktop to doing it on mobile because how a site looks on mobile is more important (At least when most of your traffic is mobile... 85-90% mobile on my end.)

Via http://www.adweek.com/socialtimes/report-ad-spending-on-the-mobile-web-doubled-last-year/625986

 

[Ryuzaki]

I went in and made a few of my older sites responsive that weren't, and switched over to Adsense's responsive ads... and my revenue immediately went up significantly. I don't think that it was that I got more traffic from mobile, but more so that responsive ads had more advertisers paying higher CPC's and that they actually appeared on my site properly, which increased my CTR on mobile.

Definitely worth it. I'll never build a non-responsive site from here out.