Should I Interlink Between Content Silos if it Helps the User?

[CaptainHustle]

Hey,

I usually write content in clusters with heavy interlinking. How big would you suggest this cluster be? Or is it the case that you can internally link as many as you want if it's related?

The idea is basically building a silo of informational pages that are interlinked and exact match anchor link to a money page.

Currently I have a cluster of 5 pages. I started writing another cluster but one of those pages are related to the previous cluster but the others in the 2nd cluster aren't. In that case, would you suggest interlinking one page from this cluster to that cluster although it's technically part of another silo?

I'm sorry if this is a stupid question.

 

[CCarter]

In that case, would you suggest interlinking one page from this cluster to that cluster although it's technically part of another silo?

Of course! If it helps the user gain better insight, understanding, or convert and stay on your site longer why would you NOT? Every now and then you need to step back and keep your user/customer/visitor in mind. Will this benefit them? If the answer is an "YES!" then do it.

 

[bernard]

Yes, linking to related content is always good, and make sure the links are actually visible.

I use the typical "-> Also Read " in big font and colors, because I want the visitor to actually click.