Leak strategy for b2b?

[mlee33]

I sell a very unique wellness benefit program to HR people the product is free to the company and employees as we only make
Money when the employees use the benefits .

Could a leak strategy be to comment on job postings asking if they provide “ my company name benefits “? As a way to move that traffic toward myself?

The cold calling has been slow trying to think of more unique strategies .

 

[DanielS]

1. Engage with HR people on LinkedIn (and anywhere else they hangout).

2. Comment on job postings using the strategy you outlined.

3. Start a discussion asking what programs people are using and respond with another account suggesting your brand. Respond to that response with the poster account and ask questions your target audience is likely to have.