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I don't have a problem with this, though some may see it as an overreach of power and influence again.
Basically, if a display ad drains mobile battery life and saturates already strained networks with thousands of HTTP requests and eats up limited mobile bandwidth, it will be blocked on desktop and mobile.
There's three thresholds they're measuring per advertisement:
Chrome already blocks all ads that don't meet the guidelines laid out by the Coalition for Better Ads. So it's not that they want to choke out all ads while letting Adsense survive. This is one case where I see it as a net positive for the internet. If the ad situation gets cleaned up good enough, we may make more money as people begin to feel they don't need ad blockers (especially if they hear that they're built-in now, like Chrome's).
I think the real danger lies for people reliant upon bottom-tier CPM ad networks like Sovrn or any header-bidding network that uses these exchanges as part of their bidding pressure. Hopefully the offenders will switch course sooner than later or we'll all be in for a revenue-reducing surprise.
Basically, if a display ad drains mobile battery life and saturates already strained networks with thousands of HTTP requests and eats up limited mobile bandwidth, it will be blocked on desktop and mobile.
There's three thresholds they're measuring per advertisement:
- 4MB of network data
- 15 seconds of CPU usage in any 30 second time period
- or 60 seconds of total CPU usage
Chrome already blocks all ads that don't meet the guidelines laid out by the Coalition for Better Ads. So it's not that they want to choke out all ads while letting Adsense survive. This is one case where I see it as a net positive for the internet. If the ad situation gets cleaned up good enough, we may make more money as people begin to feel they don't need ad blockers (especially if they hear that they're built-in now, like Chrome's).
"The thresholds (4MB of network data, 15 seconds of CPU usage in any 30-second period, 60 seconds of total CPU usage) represent just 0.3% of ads, Google said. And yet they account for 26% of network data used by ads and 28% of all ad CPU usage." ~ VentureBeat
This is what it will look like if an ad is blocked: